Shlomo Genchin

How to automate ad creation with Claude  Feature Image

How to automate ad creation with Claude

Work with six AI agents to map pain points, write headlines, and create editable layouts

4 min · Brainstorming

The Adweek Copywriting Handbook  Feature Image
Joseph Sugarman

The Adweek Copywriting Handbook

By Joseph Sugarman

· Readings

Obviously Awesome  Feature Image
April Dunford

Obviously Awesome

By April Dunford

· Readings

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads  Feature Image
Luke Sullivan

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

By Luke Sullivan and Sam Bennet

· Readings

Hooked  Feature Image
Nir Eyal

Hooked

By Nir Eyal

· Readings

How to use visual hook archetypes to stop the scroll  Feature Image

How to use visual hook archetypes to stop the scroll

When I write an ad script, I spend 50% of my effort on the first three seconds. Today, I'll show you 24 visual hook examples from tech companies.

2 min · Scripts & Video