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tl;dr

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Hey!

I’m working on a new copywriting template library.

Hundreds of headline examples, frameworks, and copy-paste prompts.

Here’s a sneak peek:

👉 Join the waitlist, get an early-bird discount

And while curating examples for this new tool, I noticed that most funny headlines use one of these 10 comedic devices:

Exaggeration

Exaggerate the benefit so much that it becomes a problem.

Beauty salon

Wordplay

Twist a common phrase to highlight two benefits at once.

Eco cleaning products

Dark Humor

Break taboos to stand out as a brand.

Irony

Give the wrong advice so they find the right answer.

Inside Joke

Write a line that only your audience would understand.

Self-Deprecation

Own your flaws, sound more human.

Cough syrup

Observational

Find the humor in everyday situations. (“Have you ever noticed?”)

Paradox

Combine two opposite ideas into one line.

Deadpan

The flatter the delivery, the funnier the line.

Double Entendre

Use words with multiple meanings to draw attention, and then pitch your product.

Job search site

You made it! 🎉

P.S. Want to beta-test my new copywriting template library?
Reply to this email :)

Talk soon,
Shlomo