The easiest way to get someone’s attention is to get under their skin.
But is it an effective copywriting technique?
Yes. BUT only if that slap turns into a hug.
Like this:
Let’s write a Slap 'n Hug ad for beehiiv, a newsletter platform:
Step 1: Write Negative Phrases
Step 2: Make Them Positive
And my favorite:
Step 3: Add Branding
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