Hey! The easiest way to get someone’s attention is to get under their skin.
But is it an effective copywriting technique?
Yes. BUT only if that slap turns into a hug.
Like this:
Let’s write a Slap 'n Hug ad for beehiiv, a newsletter platform:
Step 1: Write Negative Phrases
Step 2: Make Them Positive
And my favorite:
Step 3: Add Branding
More inspiration
Talk soon,
Shlomo
P.S. I just launched an affiliate program for my course Boring Products, Fun Ads. You’ll earn 45% on every sale you refer :)
