Hey, I'm Shlomo,
a creative director
based in Tel Aviv

I write and produce video and OOH ads for tech companies. Below is some of my best work.

Shlomo Genchin – creative director and ad copywriter based in Tel Aviv

I work with B2B brands like Semrush, HiBob, AppsFlyer, and Riverside

Performance ad by Shlomo Genchin for AppsFlyer – mobile attribution platform campaign OOH billboard ad by Shlomo Genchin for Semrush – invisible billboard concept LinkedIn ad by Shlomo Genchin for AppsFlyer – brand awareness campaign
Social media ad by Shlomo Genchin for RemoteOK – remote work campaign Social media ad by Shlomo Genchin for RemoteOK – workplace humor series Social media ad by Shlomo Genchin for RemoteOK – office life campaign Performance ad by Shlomo Genchin for AppsFlyer – data-driven marketing campaign
Video ad by Shlomo Genchin for ExpressVPN Keys – password manager campaign Video ad by Shlomo Genchin for ExpressVPN – online privacy campaign Video ad by Shlomo Genchin for ExpressVPN – travel abroad campaign Performance ad by Shlomo Genchin for AppsFlyer – marketing analytics campaign Performance ad by Shlomo Genchin for AppsFlyer – MMP switching campaign Performance ad by Shlomo Genchin for AppsFlyer – marketer testimonial campaign Carousel ad by Shlomo Genchin for AppsFlyer – portrait format campaign Carousel ad by Shlomo Genchin for AppsFlyer – social media series Carousel ad by Shlomo Genchin for AppsFlyer – B2B marketing campaign Carousel ad by Shlomo Genchin for AppsFlyer – growth marketing series

Before that I was the Head of
Creative at Ground Up Ventures

I made ads like these for their portfolio companies:

Performance ad by Shlomo Genchin for Ground Up Ventures portfolio company Startup ad by Shlomo Genchin for Ground Up Ventures portfolio company Growth ad by Shlomo Genchin for Ground Up Ventures portfolio company

But I actually started my career as an ad agency copywriter in Berlin and Paris

I've worked with agencies like BETC Havas, Publicis Sapient, and Ogilvy, making ads for brands like:

Brand logos – Duolingo, Hyundai, Michelin, Siemens, Coca-Cola, Burger King, Budweiser – clients of Shlomo Genchin
Creative ad by Shlomo Genchin for Burger King – Berlin restaurant reopening after Covid
Restaurants in Berlin reopened after Covid. We created this.
Creative ad by Shlomo Genchin for Burger King – reopening campaign print ad
Print ad by Shlomo Genchin – food concept campaign for ketchup brand
Food was tasteless before ketchup
Print ad by Shlomo Genchin – ketchup brand creative concept
Christmas campaign ad by Shlomo Genchin for Hyundai Europe
Hyundai Europe Christmas campaign
Holiday campaign ad by Shlomo Genchin for Hyundai Europe – seasonal creative

I also share everything I learn along the way with my readers and course students

Spotlight newsletter by Shlomo Genchin – ad creative education and inspiration

Want to collaborate or just say hi?

Shlomo@unbore.com