Hey! Side-by-side ads don’t have to be just “before vs. after.”
Here are 12 comparison frameworks to try:
Quick update: CopyTemplates
I'm building a new copywriting template library, CopyTemplates.
Pick a technique, check out the examples, and use the prompts (AI or human) to write similar lines.
Alright, back to side-by-side ads:
Expensive vs Cheap
And another one:
Good vs Great
Us vs Competitors
Tech brands often spice up their side-by-side ads with visual analogies:
Expectation vs Reality
Before vs After
Bad vs Worse
Users vs Non-Users
Cons vs Pros
Bad vs Good
Before = After
Another clever example:
Old vs New
Without vs With
And for dessert...
"A dog makes your life happier. Adopt."
You made it! 🕺
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Shlomo