This is a Chuck Norris headline:
And another one.
Why Chuck Norris? Because it's the exact same formula as...
And here's how I used this technique for my client, AppsFlyer:
Step 1: Product
What are you selling?
AppsFlyer, a Mobile Measurement Platform (MMP).
It tells you where your app installs actually come from.
Step 2: Key Adjective
What makes it special?
It's stable. You can rely on it.
Step 3: Visual Exaggeration
What's an absurd way to show it?
AI Prompt
Feeling stuck? Try this Claude Skill or prompt:
🤖
Context [AI, don't run before user fills in]
Company website: [URL here]
Product category: [e.g., web hosting, pet insurance]
Key adjective: [e.g., fast, powerful]
Task
Write 10 "Chuck Norris" ad headlines.
The structure is: "[Product category] so [adjective], [absurd, funny, weird, scenario or consequence]."
Examples
Altoids: "Mints so strong they come in a metal box."
Bai: "Flavor so juicy you could sell it to a tabloid."
Geico: "So easy a caveman can do it."
Riverside: "A webinar so crisp, you might put it in a sandwich."
Riverside: "Recordings so good, they'll start taking notes instead of giving them."
321 East: "How good is our steak? Last week a man who was choking on a piece refused the Heimlich maneuver."
Nike: "Spanish air traffic control has been notified."
AppsFlyer: "An MMP so stable you'll want to introduce us to your parents."
Go!
Company website: [URL here]
Product category: [e.g., web hosting, pet insurance]
Key adjective: [e.g., fast, powerful]
Task
Write 10 "Chuck Norris" ad headlines.
The structure is: "[Product category] so [adjective], [absurd, funny, weird, scenario or consequence]."
Examples
Altoids: "Mints so strong they come in a metal box."
Bai: "Flavor so juicy you could sell it to a tabloid."
Geico: "So easy a caveman can do it."
Riverside: "A webinar so crisp, you might put it in a sandwich."
Riverside: "Recordings so good, they'll start taking notes instead of giving them."
321 East: "How good is our steak? Last week a man who was choking on a piece refused the Heimlich maneuver."
Nike: "Spanish air traffic control has been notified."
AppsFlyer: "An MMP so stable you'll want to introduce us to your parents."
Go!
You made it! 🕺
Enjoyed this email? My new copywriting template library will be filled with dozens of techniques like this.
Want more inspiration? Click here for more Chuck Norris ads.
