How to write funny headlines
I read 500+ ad headlines to answer one question: what actually makes an ad funny?
Copywriting
How to write Slap 'n Hug ads
The easiest way to get someone’s attention is to get under their skin. But is it an effective copywriting technique? Yes. BUT only if that slap turns into a hug. Like this: Let’s write a Slap 'n Hug ad for beehiiv, a newsletter platform: Step 1: Write
How to write dozens of headlines per hour with Nelken’s Bucket Method
How to use Dan Nelken's headline writing technique.
How to use Reddit to find relatable insights and turn them into ads
The most important part of copywriting isn't writing - it's finding insights. To prove this, I created ten ads without writing a word.
How to flip phrases and get great headlines in five minutes
Common phrases are the perfect material for copy. Here's how you can subvert expectations to grab attention quickly.
How to write email campaigns using the QUEST copywriting formula
The 5-step formula I use to write my email campaigns. Example: my course launch campaign.