Behind my top-converting B2B ad campaign
From understanding the "voice of the customer" with Reddit Answers to storyboarding with Figma Weave.
Brainstorming
Learn how to brainstorm brilliant ads
How to create side-by-side ads
Side-by-side ads don’t have to be just “before vs. after. 12 comparison frameworks to try.
How to automate ad creation with Claude
Work with six AI agents to map pain points, write headlines, and create editable layouts
How to make funny ads using Bergson’s humor mechanisms
Philosopher H. Bergson discovered the mechanisms that make humans laugh. Here's how to use them for marketing.
How to become a creative thinker
Dr. Edward de Bono devoted his life to creative research. These are his 12 greatest lessons.
How to write terrible headlines to unblock yourself
Fear of failure kills creativity. This quick exercise helps me overcome the fear.