I was writing ads (just for practice) about how a bad mattress can ruin your sleep.
The problem? I sleep pretty well. So I didn’t know what struggling with sleep really felt like.
Usually, I’d search in forums or speak to a friend. But this time, I asked AI.

The conversation

The results

15 insights in 10 seconds. Not bad. So I picked my favorites and wrote some headlines:

#5 AI response was falling asleep at your desk, turned into an ad of a string of letters 'sleep in your bed, not on your keyboard'
#2 tossing and turning until dawn, ad 'watching the sunrise, great if you spent the night twisting and shouting at a party, less great if you've spent it tossing and turning in your bed
#14 feeling like you're in a never-ending nightmare, ad 'the monster isn't under your bed, the monster is your bed'
#13 feeling frustrated, hopeless, and alone, ad 'sleep. over. a bad mattress can ruin a nice date'
#15 feeling like you're in a constant battle with sleep, ad 'legend says you can't sleep because you're awake in someone else's dream. reality says you've got a cheap mattress.'

AI can’t write your creative copy (yet), but it can be a great research assistant.