How to flip phrases and get great headlines in five minutes

Common phrases are the perfect material for copy. Here's how you can subvert expectations to grab attention quickly.

Hey! This is a Flipped Phrase headline:

And another one from an insurance company.

See the pattern?

Let’s use this technique to write an ad for Sentry (software that helps devs find and fix bugs).

Step 1: Find phrases

The result should look something like this...

I go over the phrases and try to flip just one word to its opposite.

I'm not there yet, so I ask AI for help.

I actually like this one:

The Silicon Valley cliché makes it more relevant to Sentry users.

I add a CTA and a logo. Here's my result.

And one more, for practice.