How to use visual hook archetypes to stop the scroll
When I write an ad script, I spend 50% of my effort on the first three seconds. Today, I'll show you 24 visual hook examples from tech companies.
Scripts & Video
How to write and format video scripts with AI
Let’s write a short video script for my audience – freelance creatives.
How to write comedy ads like Ryan Reynolds
Reynolds's greatest ads, comedy toolbox, and 18 thought-starters that will help you write funny ads.
How to make AI video ads without the cringe
AI video can't replace real production yet. But here are three ways I'm already using it in my work.
How to execute big ideas on a tiny production budget
Making video ads doesn’t always mean spending $50k. Sometimes all you need is a tiny production.
How to write and produce realistic AI video ads that actually convert
I created an AI ad for HiBob. It brought in so many leads that we’re now turning it into a CTV ad.