How to announce new features so that people actually notice  Feature Image

How to announce new features so that people actually notice

I'm thrilled and honored to share this copywriting technique with you.

2 min

How to use literary devices to write sticky headlines  Feature Image

How to use literary devices to write sticky headlines

I went through 300+ brand taglines. Most of them use one of these 24 rhetorical devices.

3 min

How to write understatement ads when everyone is overhyping  Feature Image

How to write understatement ads when everyone is overhyping

If most ads are like overexcited golden retrievers, understatement ads are cats. Let's make some.

2 min