How to use AI research to come up with relatable ad headlines  Feature Image

How to use AI research to come up with relatable ad headlines

A simple prompt that helps me find customer insights

1 min

How to stop writing generic 404 pages  Feature Image

How to stop writing generic 404 pages

Turn your 404 error page into the most entertaining part of your website instead of the most annoying one.

2 min

How to write creative headlines with ChatGPT  Feature Image

How to write creative headlines with ChatGPT

Give me 7 minutes, and I'll show you how to turn AI into your creative partner instead of your opponent.

3 min

How to find names for startups and products  Feature Image

How to find names for startups and products

My complete brand naming process, 45+ naming tools, and how I use AI for naming.

4 min

How to write question headlines that readers want to answer  Feature Image

How to write question headlines that readers want to answer

Research shows that asking questions in a conversation makes you more likable. I think this goes for brands, too.

2 min

How to use ChatGPT to do copywriting research with these 44 prompts  Feature Image

How to use ChatGPT to do copywriting research with these 44 prompts

Sure, ChatGPT isn't very creative. But it's a brilliant research assistant. Here are 44 research prompts I use every month.

4 min