How to use Reddit to find relatable insights and turn them into ads  Feature Image

How to use Reddit to find relatable insights and turn them into ads

The most important part of copywriting isn't writing - it's finding insights. To prove this, I created ten ads without writing a word.

1 min

How to flip phrases and get great headlines in five minutes  Feature Image

How to flip phrases and get great headlines in five minutes

Common phrases are the perfect material for copy. Here's how you can subvert expectations to grab attention quickly.

2 min

How to write email campaigns using the QUEST copywriting formula  Feature Image

How to write email campaigns using the QUEST copywriting formula

The 5-step formula I use to write my email campaigns. Example: my course launch campaign.

4 min

How to use AI research to come up with relatable ad headlines  Feature Image

How to use AI research to come up with relatable ad headlines

A simple prompt that helps me find customer insights

1 min

How to stop writing generic 404 pages  Feature Image

How to stop writing generic 404 pages

Turn your 404 error page into the most entertaining part of your website instead of the most annoying one.

2 min

How to write creative headlines with ChatGPT  Feature Image

How to write creative headlines with ChatGPT

Give me 7 minutes, and I'll show you how to turn AI into your creative partner instead of your opponent.

3 min