How to write question headlines that readers want to answer
Research shows that asking questions in a conversation makes you more likable. I think this goes for brands, too.
Copywriting
How to use ChatGPT to do copywriting research with these 44 prompts
Sure, ChatGPT isn't very creative. But it's a brilliant research assistant. Here are 44 research prompts I use every month.
How to write headlines fast in five simple steps
If I had only one hour to come up with an ad, this is how I’d do it. Learn how to brainstorm creative headlines in five simple steps.
How to write creative headlines using Osborn’s Checklist
Today, I'll show you how Osborn's Checklist can be used to write headlines.
How to turn clichés into catchy headlines
Let's write a DoorDash ad with a simple formula that copywriters love: "[cliché], but [twist]."
How to announce new features so that people actually notice
I'm thrilled and honored to share this copywriting technique with you.