How to ask questions that lead to great ideas  Feature Image

How to ask questions that lead to great ideas

My favorite agency self-promo ads and 10 questions to help you create similar ideas for your brand.

2 min

How to use Range Ads to promote a few features at once  Feature Image

How to use Range Ads to promote a few features at once

Sometimes, showing a brand's full range of offerings can really pay off. Here are two ways I do it.

2 min

How to make creative B2B ads like IBM  Feature Image

How to make creative B2B ads like IBM

IBM's old ads are a masterclass in B2B advertising. Here are 9 principles I've learned from them.

2 min

How to steal ad ideas like an artist  Feature Image

How to steal ad ideas like an artist

3 rules for stealing ads while staying original and ethical.

2 min

How to turn comedy one-liners into ad copy  Feature Image

How to turn comedy one-liners into ad copy

If you wanna learn copywriting, don’t read ads – watch stand-up comedy.

2 min

How I use AI deep research to make relatable ads  Feature Image

How I use AI deep research to make relatable ads

Chat GPT has some pretty clever features. Here's how I'd use them to make an ad for Frontify.

3 min