How to use Range Ads to promote a few features at once  Feature Image

How to use Range Ads to promote a few features at once

Sometimes, showing a brand's full range of offerings can really pay off. Here are two ways I do it.

2 min

How to make creative B2B ads like IBM  Feature Image

How to make creative B2B ads like IBM

IBM's old ads are a masterclass in B2B advertising. Here are 9 principles I've learned from them.

2 min

How to steal ad ideas like an artist  Feature Image

How to steal ad ideas like an artist

3 rules for stealing ads while staying original and ethical.

2 min

How to turn comedy one-liners into ad copy  Feature Image

How to turn comedy one-liners into ad copy

If you wanna learn copywriting, don’t read ads – watch stand-up comedy.

2 min

How I use AI deep research to make relatable ads  Feature Image

How I use AI deep research to make relatable ads

Chat GPT has some pretty clever features. Here's how I'd use them to make an ad for Frontify.

3 min

How to make legal loophole ads and turn restrictions into ideas  Feature Image

How to make legal loophole ads and turn restrictions into ideas

Legal restrictions often kill good ads. But sometimes, they inspire genius ideas.

2 min