How to write terrible headlines to unblock yourself
Fear of failure kills creativity. This quick exercise helps me overcome the fear.
Brainstorming
Learn how to brainstorm brilliant ads
How to become a meme marketing master
I've generated 3M+ views with memes. Here’s my quick and simple meme creation process...
How to brainstorm endless ideas with Osborn’s Checklist
Creative ads helped turn Snickers into the world's best-selling candy bar. I watched every single ad and noticed something: they all use an old but powerful technique.
How to disarm ad haters
People hate try-hards and hate to be sold to. But most ads are a combination of the two. Try this instead...
How to define your brand voice using the 100 Characters exercise
Vikki Ross's technique for developing an engaging brand tone of voice, with and without AI.
How to write Silver Lining ads that flip a negative into a hook
The technique I used to write the IKEA ads that got me my first internship.