How to create visual ads that require almost no copy
Three techniques I use to create engaging ads with almost no copy.
Art Direction
How to create visual ads that stop the scroll
Visuals drive more engagement and emotional response than text. But most copywriters (myself included) think verbally. Here's the solution.
How to write puzzle ads that make people think
Whether it's Cannes or D&AD, the most awarded print ads have one thing in common: Puzzle Advertising.
How to manipulate ad visuals with Photoshop AI
I'm not a big fan of Adobe software, but Photoshop has three incredible AI features that I use all the time.
How to create captivating ad compositions
16 techniques by the world's top ad photographer
How to use “Pull Back & Reveal” to surprise your audience
"Pull Back and Reveal" is a classic cinematic technique. Let’s use it to make some ads.