Robert B. Cialdini
Influence
By Robert Cialdini
Readings
Book summaries and recommendations for creative marketers
Rory Sutherland
Alchemy
By Rory Sutherland
Cashvertising
By Drew E. Whitman
Alexandra Watkins
Hello, My Name Is Awesome: How to Create Brand Names That Stick
By Alexandra Watkins
Phil M. Jones
Exactly What to Say: The Magic Words for Influence and Impact
By Phil M Jones
Edward de Bono
Lateral thinking: Creativity Step by Step
By Edward de Bono