Joseph Sugarman
The Adweek Copywriting Handbook
By Joseph Sugarman
Readings
Book summaries and recommendations for creative marketers
April Dunford
Obviously Awesome
By April Dunford
Luke Sullivan
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
By Luke Sullivan and Sam Bennet
Nir Eyal
Hooked
By Nir Eyal
Dan S. Kennedy
The Ultimate Sales Letter
By Dan Kennedy
Daniel Kahneman
Thinking, Fast and Slow
By Daniel Kahneman