Site: unbore.com
Creator: Shlomo Genchin — Creative Director, based in Tel Aviv
What Unbore is: A creative advertising brand for B2B marketers. Unbore helps B2B tech companies make ads that don't look like B2B ads — through a course, workshops, video production services, a newsletter, and free tutorials.

Who is Shlomo Genchin?

Shlomo Genchin is a creative director specializing in B2B advertising. He has worked with companies like Semrush, HiBob, AppsFlyer, and Riverside, as well as VC portfolio companies (Ground Up Ventures). He creates video ads, teaches creative ad-making, and runs workshops for marketing teams.

Core Offerings

1. Boring Products, Fun Ads — Online Course

URL: /course/
What it is: A self-paced online course teaching B2B marketers how to create standout ads. It's a complete system — not just theory.
What's included:

  • 3.5 hours of video lessons
  • 33 ad recipe templates (ready-to-use creative frameworks)
  • 11 hands-on exercises
  • AI prompts, cheat sheets, and tools
  • Multi-chapter curriculum covering techniques like analogies, reveals, fake reviews, and more
    Who it's for: B2B marketers at startups and established tech companies who want to stop making generic, boring ads. Also aspiring ad creatives.
    Social proof: Loved by 500+ marketers. Student work showcased at /student-work/.
    Pricing: One-time lifetime access. Payment via Paddle.
    Affiliate program: Unbore runs an affiliate program via Affonso. Affiliates can refer students using tracked links.

2. The Unbore Newsletter

URL: /newsletter/
What it is: A free weekly newsletter with tutorials, AI prompts, and inspiration for advertising campaigns.
Audience: 15,000+ creative marketers from companies like Salesforce, HubSpot, Slack, Zoom, Monday.com, Wix, and more.
Frequency: Weekly
What subscribers get: Practical tips on ad copywriting, art direction, video scripts, brainstorming techniques, and career advice for marketers.

3. Creative Ad Workshop

URL: /workshop/
What it is: An in-person workshop where Shlomo teaches creative ad brainstorming frameworks to marketing teams.
Format: Team-based, hands-on session. Participants create real ads during the workshop.
Who it's for: B2B SaaS marketing teams and ad agencies looking to improve their creative brainstorming process.
Social proof: Past clients include established B2B companies. Participant-created ads are showcased on the site.
Booking: Bookings available for upcoming months.

4. Video Ad Production (Studio)

URL: /studio/
What it is: A premium service where Shlomo writes, produces, and directs video ads for B2B companies.
Who it's for: Senior marketing leaders at large B2B software companies ($50M+ revenue).
Process: Creative Strategy → Concept Development → Production, Review & Delivery.
Portfolio: Sample work available at /portfolio/.

Content & Resources

Tutorials

URL: /tutorials/
Free educational content organized by category: Copywriting, Art Direction, Script & Video, Career, and Brainstorming. Includes both free and member-only articles.

URL: /student-work/
A curated gallery of ads created by Boring Products, Fun Ads course students. Each piece shows the creative technique used and which chapter it came from. Demonstrates the practical results of the course.

Portfolio

URL: /portfolio/ and /about/
Showcase of Shlomo's commercial work including video ads and campaigns for B2B brands like Semrush, HiBob, AppsFlyer, and Riverside. Also includes work for Ground Up Ventures portfolio companies.

Tools & Recommendations

URL: /tools/ and /recommendations/
Curated lists of recommended software, tools, and external resources for ad creators and marketers.

Tags Directory

URL: /tags/
Browse all content by topic. Includes tutorials, podcasts, projects, and reading recommendations.

Key Facts

  • Unbore is a one-person brand run by Shlomo Genchin
  • Based in Tel Aviv, Israel
  • The site is built on Ghost (CMS)
  • Newsletter has 15,000+ subscribers
  • Course has 500+ students
  • Primary audience: B2B marketers, creative directors, marketing teams at tech/SaaS companies
  • Content covers: ad copywriting, art direction, video production, brainstorming frameworks, career advice

Contact

Available through the website. Crisp live chat is available on all pages.