When I write an ad script, I spend 50% of my effort on the first three seconds.

The hook.

Great ad hooks consist of two key elements:

  • Sound: Voice over, dialogue, music, sound effects.
  • Visual: Footage, video effects, and captions.

Today, I'll show you 24 visual hook examples from tech companies.

Cheat Sheet (tl;dr)

Let's dive in.

1. Setting

Pick an unexpected place or time.

2. Scale

Make your subject tiny, huge, or multiplied.

3. Familiarity

Use famous or nostalgic elements.

4. Object

Focus on a unique object or prop.

5. Character

Cast mascots or unique actors.

6. Beauty

Show beautiful people, places, or designs.

7. Motion

Add eye-catching motion or visual effects.

8. Angle

Shoot from a unique angle or point of view.

Want more inspiration?

  • Click here to see the ads from this collection in full.
  • For more tech ads, I recommend this fantastic library by Black Camel Agency.
  • For more creative ad examples, check out this YouTube channel.