Congrats! You’ve just landed yourself a new client. Now you need a brief to start working. But, your client is either too busy or simply doesn’t know how to write a creative brief. The solution? A briefing call.

I went through 50+ briefs from the world’s top brands and created the template below.

How I use it

  1. Schedule a 30-minute call with your client.
  2. Go question by question together. Take notes.
  3. Ask for all the extra files and links that you need.
  4. Fill in the missing pieces, and then get to work.

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