🎓 Boring Products, Fun Ads

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🎤 Presentation

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🖼️ Static Analogy Ads

💢 Step I: Pick a problem

The 3-sec research prompt

Go to [Brand URL] and create a two-column table. Column 1: Practical problems the product solves. Column 2: Personal problems the product solves. Each row should pair a practical problem with a personal problem.

🤔 Step II: Find analogies

Try my Claude skill:

Or simply use this prompt:

Analogy finder prompt

Find analogies for [insert user problem]

✒️ Step III: Write copy

Straight to Great Copywriting Prompt

My message is: [Say it straight] Product: [Insert here] | Visual: Attached Use each one of these techniques to write an ad headline for [Product]: Alliteration (e.g., "Ship sites with style." - Framer) Rhyme (e.g., "Join millions saving billions." - Wise) Pun (e.g., "Compliance that doesn't SOC 2 much." - Vanta) Parallelism (e.g., "Renter tested, landlord approved." - Lemonade) Epistrophe (e.g., "Think it. Build it. Ship it." - v0) Antithesis (e.g., "Remember everything, organize nothing." - MyMind) Pain Question (e.g., "Tired of complicated software that your team doesn't want to use?" - Intercom) Reveals (e.g., "Rome wasn't built in a day, but your dream workflow can be." - Monday.com) Pleonasm (e.g., "Refreshingly simple project management." - BaseCamp) Personification (e.g., "Receipts now organize themselves." - Ramp)

✔️ Final ads


📹 Video Analogy Ads

🗣️ Step I: Voice of the Customer

Reddit Answers Research Prompt

Find posts and comments from [target persona] sharing real challenges, frustrations, and relatable situations

📺 Step II: Storyboard

  1. Define the tension
  2. Use the PAS formula: Problem, Agitation, Solution.
Read the full script here.
  1. Add storyboards using Weavy's text iterator tool:

📼 Step III: Production

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💡 Recap


💌 Contact

Thanks for stopping by :)
For collabs: Shlomo@unbore.com

–Shlomo