How to use my Creative Block SOS kit to get unstuck
Pretty much all I know about my nemesis: creative block.
How to use ChatGPT to do copywriting research with these 44 prompts
Sure, ChatGPT isn't very creative. But it's a brilliant research assistant. Here are 44 research prompts I use every month.
How to run better briefing calls with my one-page template
All the questions I ask clients before I start working on a campaign.
How to define your brand voice using the 100 Characters exercise
Vikki Ross's technique for developing an engaging brand tone of voice, with and without AI.
How to write Silver Lining ads that flip a negative into a hook
The technique I used to write the IKEA ads that got me my first internship.
How to create pattern-breaking LinkedIn ads
My process for creating B2B ads that get noticed: Message → Image → Headline → Validation → Captions.