How to disarm ad haters
People hate try-hards and hate to be sold to. But most ads are a combination of the two. Try this instead...
How to find names for startups and products
My complete brand naming process, 45+ naming tools, and how I use AI for naming.
How to write puzzle ads that make people think
Whether it's Cannes or D&AD, the most awarded print ads have one thing in common: Puzzle Advertising.
How to write and format video scripts with AI
Let’s write a short video script for my audience – freelance creatives.
How to write question headlines that readers want to answer
Research shows that asking questions in a conversation makes you more likable. I think this goes for brands, too.
How to write comedy ads like Ryan Reynolds
Reynolds's greatest ads, comedy toolbox, and 18 thought-starters that will help you write funny ads.