Shlomo Genchin

How to make funny ads using Bergson’s humor mechanisms  Feature Image

How to make funny ads using Bergson’s humor mechanisms

Philosopher H. Bergson discovered the mechanisms that make humans laugh. Here's how to use them for marketing.

1 min · Brainstorming

How to become a creative thinker  Feature Image

How to become a creative thinker

Dr. Edward de Bono devoted his life to creative research. These are his 12 greatest lessons.

3 min · Brainstorming

How to write terrible headlines to unblock yourself  Feature Image

How to write terrible headlines to unblock yourself

Fear of failure kills creativity. This quick exercise helps me overcome the fear.

1 min · Brainstorming

How to create visual ads that require almost no copy  Feature Image

How to create visual ads that require almost no copy

Three techniques I use to create engaging ads with almost no copy.

2 min · Art Direction

How to write creative headlines with ChatGPT  Feature Image

How to write creative headlines with ChatGPT

Give me 7 minutes, and I'll show you how to turn AI into your creative partner instead of your opponent.

3 min · Copywriting

How to become a meme marketing master  Feature Image

How to become a meme marketing master

I've generated 3M+ views with memes. Here’s my quick and simple meme creation process...

2 min · Brainstorming