How to use literary devices to write sticky headlines
I went through 300+ brand taglines. Most of them use one of these 24 rhetorical devices.
How I use AI deep research to make relatable ads
Chat GPT has some pretty clever features. Here's how I'd use them to make an ad for Frontify.
How to write understatement ads when everyone is overhyping
If most ads are like overexcited golden retrievers, understatement ads are cats. Let's make some.
How to make legal loophole ads and turn restrictions into ideas
Legal restrictions often kill good ads. But sometimes, they inspire genius ideas.
How to create typographic ads
Turn plain copy into expressive visuals. Typographic ads are the perfect mix of copy and design.
How to use square storming to come up with dozens of ideas
Coming up with new ads is hard but a technique I learned from Pablo Rochat makes it easier.