How to make AI video ads without the cringe
AI video can't replace real production yet. But here are three ways I'm already using it in my work.
How to turn clichés into catchy headlines
Let's write a DoorDash ad with a simple formula that copywriters love: "[cliché], but [twist]."
How to steal ad ideas like an artist
3 rules for stealing ads while staying original and ethical.
How I run my creative workshops, step-by-step
Here's the framework I use in workshops to help tech companies generate new ideas every time.
How to turn comedy one-liners into ad copy
If you wanna learn copywriting, don’t read ads – watch stand-up comedy.
How to announce new features so that people actually notice
I'm thrilled and honored to share this copywriting technique with you.