Shlomo Genchin

Chuck Norris Headlines  Feature Image

Chuck Norris Headlines

Ads so good you don't pay Meta to run them, Meta pays you.

2 min · Copywriting

How to write funny headlines  Feature Image

How to write funny headlines

I read 500+ ad headlines to answer one question: what actually makes an ad funny?

2 min · Copywriting

How to write Slap 'n Hug ads  Feature Image

How to write Slap 'n Hug ads

The easiest way to get someone’s attention is to get under their skin. But is it an effective copywriting technique? Yes. BUT only if that slap turns into a hug. Like this: Let’s write a Slap 'n Hug ad for beehiiv, a newsletter platform: Step 1: Write

2 min · Copywriting

How to write dozens of headlines per hour with Nelken’s Bucket Method  Feature Image

How to write dozens of headlines per hour with Nelken’s Bucket Method

How to use Dan Nelken's headline writing technique.

2 min · Copywriting

How to use Reddit to find relatable insights and turn them into ads  Feature Image

How to use Reddit to find relatable insights and turn them into ads

The most important part of copywriting isn't writing - it's finding insights. To prove this, I created ten ads without writing a word.

1 min · Copywriting

How to automate ad creation with Claude  Feature Image

How to automate ad creation with Claude

Work with six AI agents to map pain points, write headlines, and create editable layouts

4 min · Brainstorming