12 side-by-side frameworks
Side-by-side ads don’t have to be just “before vs. after. 12 comparison frameworks to try.
Chuck Norris Headlines
Ads so good you don't pay Meta to run them, Meta pays you.
How to write funny headlines
I read 500+ ad headlines to answer one question: what actually makes an ad funny?
How to write Slap 'n Hug ads
The easiest way to get someone’s attention is to get under their skin. But is it an effective copywriting technique? Yes. BUT only if that slap turns into a hug. Like this: Let’s write a Slap 'n Hug ad for beehiiv, a newsletter platform: Step 1: Write
How to write dozens of headlines per hour with Nelken’s Bucket Method
How to use Dan Nelken's headline writing technique.
How to use Reddit to find relatable insights and turn them into ads
The most important part of copywriting isn't writing - it's finding insights. To prove this, I created ten ads without writing a word.