> ## Content Index > Fetch the complete content index at: https://www.unbore.com/llms.txt > Use this file to discover other available public pages before exploring further. # Unignorable billboards - URL: https://www.unbore.com/unignorable-billboards/ - Published: 2026-08-20T06:17:40.000Z - Updated: 2026-08-20T06:17:40.000Z - Description: Free handbook: 7 techniques, 50 examples, 2 AI skills - Author: Shlomo Genchin - Tags: Brainstorming 💌 Got this email from a friend? [Subscribe here.](https://www.unbore.com/newsletter) ## tl;dr ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/A4-Cheat-Sheet-----7-Unignorable-Billboard-Techniques.png) [Download Printable PDF](https://drive.google.com/file/d/180MRZtZt55NPXg%5F6pz4ZGwIHtTf6v%5F7L/view?usp=sharing&ref=unbore.com) --- ## Hey! Writing billboards for brands like Burger King and Semrush taught me seven techniques that make OOH ads unignorable. I turned these techniques into free ChatGPT and Claude skills (link below). But first, let's break them down: ## 1/ Literal Take a word or phrase from your headline literally, then build the billboard around it. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/90--1-.png) Background remover = a billboard with no background ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/147.png) Cardboard = cardboard billboard ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/135.png) Break = an unfinished billboard Oh, this KitKat ad is also a *great example of a prop* billboard... --- ## 2/ Prop Add a physical object that takes the idea beyond the billboard. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/148.png) ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/149.png) ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/127.png) And even though this is a *fake human*, we can also use a real one... --- ## 3/ Human Make a real person part of the billboard. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/150.png) ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/121.png) ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/151.png) By the way, this one is also a sequence billboard... --- ## 4/ Sequence Use two or more billboards that work together to complete the idea. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/152.png) ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/112.png) ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/118.png) And these Times Square ads are also *location billboards...* --- ## 5/ Location Connect the ad to the location or event where it appears. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/94.png) ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/102.png) ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/106.png) An ad I wrote for my client, Semrush And sometimes, the billboard isn’t just in the right place. It’s actually *reacting* to its environment... --- ## 6/ Reactive Make the billboard respond to what’s happening around it. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/95.png) ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/97.png) He points at real planes as they fly overhead ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/144.png) But this isn’t only reactive. It’s... *interactive*! --- ## 7/ Interactive Let people experience the billboard with more than just their eyes. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/98.png) This billboard smells like McDonald’s fries ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/99.png) ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/96.png) --- ## More Examples Want my full billboard handbook? ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/153.png) Check out this [LinkedIn carousel](https://www.linkedin.com/posts/shlomogenchin%5Funignorable-billboards-activity-7495754970139365376-Jm34?ref=unbore.com), or [download the PDF](https://drive.google.com/file/d/1P6RzyxRV8gi-KFrMGeEegDQiRqPr9aKK/view?usp=sharing&ref=unbore.com) --- ## AI Skills I also used these examples to build AI skills for ChatGPT and Claude. ChatGPT is actually pretty good at coming up with billboard concepts. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/08/image-1.png) [Grab the skills for free](https://drive.google.com/drive/folders/1arvu8OR0hXpXkY5rbbfD2emApNIQxLLC?usp=sharing&ref=unbore.com) 🤔 How to install these skills? Drag them into your ChatGPT or Claude chat window. They'll do the rest. --- ## **Thanks for reading 🫶** Talk soon, [Shlomo](https://www.linkedin.com/in/shlomogenchin/?ref=unbore.com) P.S. This newsletter is 100% free thanks to my online products: ![CTA Image](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/07/0716.gif) [Boring Products, Fun Ads](https://www.unbore.com/course): The complete course for creative B2B ads [CopyTemplates.com](https://copytemplates.com/?ref=unbore.com): A library of timeless copywriting techniques