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# How to write Slap 'n Hug ads
- URL: https://www.unbore.com/slap-n-hug-ads/
- Published: 2026-04-09T08:02:03.000Z
- Updated: 2026-04-21T04:14:22.000Z
- Author: Shlomo Genchin
- Tags: Copywriting

The easiest way to get someone’s attention is to get under their skin.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Group-35680--1-.png)

But is it an effective copywriting technique? 

Yes. BUT only if that slap turns into a hug.

Like this:

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Group-35681.png)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Group-35682--1-.png)

Let’s write a Slap 'n Hug ad for beehiiv, a newsletter platform:

---

## **Step 1: Write Negative Phrases**  

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Group-35683.png)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Group-35684.png)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Group-35685.png)

---

## **Step 2: Make Them Positive**

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Frame-2147203841.png)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Group-35689--1-.png)

And my favorite:

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Group-35672--1-.png)

---

## **Step 3: Add Branding**

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/image-1581.png)

---

## **More inspiration**

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/image-1291-2.png)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Group-35692.png)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/image-1280-2.png)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/image-1266-1.png)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/image-1287-1.png)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/image-1588.png)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/image-1293-2.png)