# Unbore – The creative ad school for B2B marketers
> Tutorials, AI prompts, and inspiration for your next advertising campaign. Created by Shlomo Genchin
Public Ghost content for AI and LLM tooling. Use `/llms-full.txt` for consolidated page and post context.
Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`).

## Pages
- [AI Headline Templates](https://www.unbore.com/ai-headline-templates.md) - A Claude Skill and 75 simple prompts that AI can use to write good enough ad headlines.
- [Shlomo x C&C 2026](https://www.unbore.com/cc26.md) - Hey, below are all the prompts, ads, and cheat sheets from my talk. Enjoy, Shlomo <3
- [CopyTemplates Waitlist](https://www.unbore.com/copytemplates-waitlist.md) - Get an early-bird discount on my new copywriting template library.
- [Boring Products, Fun Ads](https://www.unbore.com/course.md) - The complete course for creating B2B tech ads that stand out and outperform by Shlomo Genchin
- [Boring Products, Fun Ads x Full-funnel Summit 2026](https://www.unbore.com/funnel2026.md) - Hey, below are all the prompts, ads, and cheat sheets from the talk. Enjoy, Shlomo <3
- [Unbore — llms.txt](https://www.unbore.com/llms-txt.md) - Site: unbore.com Creator: Shlomo Genchin — Creative Director, based in Tel Aviv What Unbore is: A creative advertising brand for B2B marketers. Unbore helps B2B tech companies make ads that don't look like B2B ads — through a course, workshops, video production services, a newsletter, and free tuto…
- [The Unbore Newsletter](https://www.unbore.com/newsletter.md)
- [Portfolio](https://www.unbore.com/portfolio.md)
- [The Unbore Library](https://www.unbore.com/readings.md) - Book summaries and recommendations for creative marketers
- [Student Work](https://www.unbore.com/student-work.md) - Selected creative advertising work by Boring Products, Fun Ads students
- [Studio](https://www.unbore.com/studio-coming-soon.md)
- [Studio [WIP]](https://www.unbore.com/studio.md) - Hire me to write, produce, and direct your video ads. For software companies with $50M+ annual revenue.
- [Tags](https://www.unbore.com/tag.md)
- [Tags](https://www.unbore.com/tags.md)
- [Terms, Conditions, and Privacy](https://www.unbore.com/terms-conditions-and-privacy.md) - Introduction These Terms and Conditions govern your use of the online course “Boring Products, Fun Ads” (“Course”). By enrolling, you agree to these terms, which form a legally binding agreement between you and Shlomo Genchin (“we”, “us”, “our”). Course Access Access to the Course is granted upon f…
- [Toolbox](https://www.unbore.com/toolbox.md) - A handpicked directory of useful tools and websites for copywriting, design, and everything else creative marketers need.
- [Tutorials](https://www.unbore.com/tutorials.md) - Creative ad tutorials for B2B marketers. Learn copywriting, art direction, scriptwriting, video production, and brainstorming.
- [CopyTemplates • Waitlist](https://www.unbore.com/waitlist.md) - Get an early-bird discount on my new copywriting template library.
- [Welcome to Unbore](https://www.unbore.com/welcome.md) - Boring ads are the enemy. Creative block is the obstacle standing in our way. We're going to defeat them both.
- [Workshop](https://www.unbore.com/workshop.md) - Invite me to run a creative ad workshop for your team. For teams at B2B SaaS companies, and B2B ad agencies.

## Posts
- [Unignorable billboards](https://www.unbore.com/unignorable-billboards.md) - Free handbook: 7 techniques, 50 examples, 2 AI skills
- [How to write beautiful headlines](https://www.unbore.com/how-to-write-beautiful-headlines.md) - Boy, was I wrong... I used to think copywriting was all about coming up with puns and punchlines.
- [How I built CopyTemplates](https://www.unbore.com/how-i-built-copytemplates.md) - $97 launch ends today + the story behind the scenes
- [9 copy techniques for ad haters](https://www.unbore.com/9-copy-techniques-for-ad-haters.md) - A special CopyTemplates edition :)
- [CopyTemplates is live 🪩](https://www.unbore.com/copytemplates-is-live.md) - Get lifetime access to my copywriting technique library: 500+ examples, 70+ copy-paste prompts and Claude skills...
- [Behind my top-converting B2B ad campaign](https://www.unbore.com/behind-my-top-converting-b2b-ad-campaign.md) - From understanding the "voice of the customer" with Reddit Answers to storyboarding with Figma Weave.
- [How to create side-by-side ads](https://www.unbore.com/12-side-by-side-frameworks.md) - Side-by-side ads don’t have to be just “before vs. after. 12 comparison frameworks to try.
- [How to write Chuck Norris headlines](https://www.unbore.com/chuck-norris-headlines.md) - Ads so good you don't pay Meta to run them, Meta pays you.
- [How to write funny headlines](https://www.unbore.com/how-to-write-funny-headlines.md) - I read 500+ ad headlines to answer one question: what actually makes an ad funny?
- [How to write Slap 'n Hug ads](https://www.unbore.com/slap-n-hug-ads.md) - The easiest way to get someone’s attention is to get under their skin. But is it an effective copywriting technique? Yes. BUT only if that slap turns into a hug. Like this: Let’s write a Slap 'n Hug ad for beehiiv, a newsletter platform: Step 1: Write Negative Phrases Step 2: Make Them Positive And…
- [How to write dozens of headlines per hour with Nelken’s Bucket Method](https://www.unbore.com/how-to-write-dozens-of-headlines-per-hour-with-nelkens-bucket-method.md) - How to use Dan Nelken's headline writing technique.
- [How to use Reddit to find relatable insights and turn them into ads](https://www.unbore.com/how-to-use-reddit-to-find-relatable-insights-and-turn-them-into-ads.md) - The most important part of copywriting isn't writing - it's finding insights. To prove this, I created ten ads without writing a word.
- [How to automate ad creation with Claude](https://www.unbore.com/automate-ad-creation.md) - Work with six AI agents to map pain points, write headlines, and create editable layouts
- [The Adweek Copywriting Handbook](https://www.unbore.com/readings/the-adweek-copywriting-handbook.md) - By Joseph Sugarman
- [Obviously Awesome](https://www.unbore.com/readings/obviously-awesome.md) - By April Dunford
- [Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads](https://www.unbore.com/readings/hey-whipple-squeeze-this-the-classic-guide-to-creating-great-ads.md) - By Luke Sullivan and Sam Bennet
- [Hooked](https://www.unbore.com/readings/hooked.md) - By Nir Eyal
- [How to use visual hook archetypes to stop the scroll](https://www.unbore.com/how-to-use-visual-hook-archetypes-to-stop-the-scroll.md) - When I write an ad script, I spend 50% of my effort on the first three seconds. Today, I'll show you 24 visual hook examples from tech companies.
- [How to flip phrases and get great headlines in five minutes](https://www.unbore.com/how-to-flip-phrases-and-get-great-headlines-in-five-minutes.md) - Common phrases are the perfect material for copy. Here's how you can subvert expectations to grab attention quickly.
- [The Ultimate Sales Letter](https://www.unbore.com/readings/the-ultimate-sales-letter.md) - By Dan Kennedy
- [How to write email campaigns using the QUEST copywriting formula](https://www.unbore.com/how-to-write-email-campaigns-using-the-quest-copywriting-formula.md) - The 5-step formula I use to write my email campaigns. Example: my course launch campaign.
- [How to sell weird creative ideas to C‑Level](https://www.unbore.com/how-to-sell-weird-creative-ideas-to-c-level.md) - The 7-step framework I use to sell my weird ideas to clients.
- [How to use AI research to come up with relatable ad headlines](https://www.unbore.com/how-to-use-ai-research-to-come-up-with-relatable-ad-headlines.md) - A simple prompt that helps me find customer insights
- [How to stop writing generic 404 pages](https://www.unbore.com/how-to-stop-writing-generic-404-pages.md) - Turn your 404 error page into the most entertaining part of your website instead of the most annoying one.
- [How to make funny ads using Bergson’s humor mechanisms](https://www.unbore.com/how-to-make-funny-ads-using-bergsons-humor-mechanisms.md) - Philosopher H. Bergson discovered the mechanisms that make humans laugh. Here's how to use them for marketing.
- [How to become a creative thinker](https://www.unbore.com/how-to-become-a-creative-thinker.md) - Dr. Edward de Bono devoted his life to creative research. These are his 12 greatest lessons.
- [How to write terrible headlines to unblock yourself](https://www.unbore.com/how-to-write-terrible-headlines-to-unblock-yourself.md) - Fear of failure kills creativity. This quick exercise helps me overcome the fear.
- [How to create visual ads that require almost no copy](https://www.unbore.com/how-to-create-visual-ads-that-require-almost-no-copy.md) - Three techniques I use to create engaging ads with almost no copy.
- [How to write creative headlines with ChatGPT](https://www.unbore.com/how-to-write-creative-headlines-with-chatgpt.md) - Give me 7 minutes, and I'll show you how to turn AI into your creative partner instead of your opponent.
- [How to become a meme marketing master](https://www.unbore.com/how-to-become-a-meme-marketing-master.md) - I've generated 3M+ views with memes. Here’s my quick and simple meme creation process...
- [How to learn copywriting from scratch and for free](https://www.unbore.com/how-to-learn-copywriting-from-scratch-and-for-free.md) - If I had to start my career from scratch, here's how I'd do it...
- [How to brainstorm endless ideas with Osborn’s Checklist](https://www.unbore.com/how-to-brainstorm-endless-ideas-with-osborns-checklist.md) - Creative ads helped turn Snickers into the world's best-selling candy bar. I watched every single ad and noticed something: they all use an old but powerful technique.
- [Thinking, Fast and Slow](https://www.unbore.com/readings/thinking-fast-and-slow.md) - By Daniel Kahneman
- [Influence](https://www.unbore.com/readings/influence.md) - By Robert Cialdini
- [Alchemy](https://www.unbore.com/readings/alchemy.md) - By Rory Sutherland
- [Hello, My Name Is Awesome: How to Create Brand Names That Stick](https://www.unbore.com/readings/hello-my-name-is-awesome-how-to-create-brand-names-that-stick.md) - By Alexandra Watkins
- [Cashvertising](https://www.unbore.com/readings/cashvertising.md) - By Drew E. Whitman
- [Lateral thinking: Creativity Step by Step](https://www.unbore.com/readings/lateral-thinking-creativity-step-by-step.md) - By Edward de Bono
- [Exactly What to Say: The Magic Words for Influence and Impact](https://www.unbore.com/readings/exactly-what-to-say-the-magic-words-for-influence-and-impact.md) - By Phil M Jones
- [On Writing](https://www.unbore.com/readings/on-writing.md) - By Stephen King
- [How to Get to the Top of Google: The Plain English Guide to SEO](https://www.unbore.com/readings/how-to-get-to-the-top-of-google-the-plain-english-guide-to-seo.md) - By Tim Kitchen
- [Contagious](https://www.unbore.com/readings/contagious.md) - By Jonah Berger
- [Ogilvy on advertising](https://www.unbore.com/readings/ogilvy-on-advertising.md) - By David Ogilvy
- [Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability](https://www.unbore.com/readings/dont-make-me-think-revisited-a-common-sense-approach-to-web-usability.md) - By Steve Krug
- [The War of Art](https://www.unbore.com/readings/the-war-of-art.md) - By Steven Pressfield
- [Building a StoryBrand](https://www.unbore.com/readings/building-a-storybrand.md) - By Donald Miller
- [Bird by Bird](https://www.unbore.com/readings/bird-by-bird.md) - 🗒️Note: My notes are a mix of key ideas and quotes from the book as well as my own thoughts. 🤏 Break down your big, scary assignment into small ones. We often become creatively blocked because we're overwhelmed by the large assignment we need to complete. However, breaking it down into smaller ta…
- [Steal Like an Artist](https://www.unbore.com/readings/steal-like-an-artist.md) - By Austin Kleon
- [How to disarm ad haters](https://www.unbore.com/how-to-disarm-ad-haters.md) - People hate try-hards and hate to be sold to. But most ads are a combination of the two. Try this instead...
- [How to find names for startups and products](https://www.unbore.com/how-to-find-names-for-startups-and-products.md) - My complete brand naming process, 45+ naming tools, and how I use AI for naming.
- [How to write puzzle ads that make people think](https://www.unbore.com/how-to-write-puzzle-ads-that-make-people-think.md) - Whether it's Cannes or D&AD, the most awarded print ads have one thing in common: Puzzle Advertising.
- [How to write and format video scripts with AI](https://www.unbore.com/how-to-write-and-format-video-scripts-with-ai.md) - Let’s write a short video script for my audience – freelance creatives.
- [How to write question headlines that readers want to answer](https://www.unbore.com/how-to-write-question-headlines-that-readers-want-to-answer.md) - Research shows that asking questions in a conversation makes you more likable. I think this goes for brands, too.
- [How to write comedy ads like Ryan Reynolds](https://www.unbore.com/how-to-write-comedy-ads-like-ryan-reynolds.md) - Reynolds's greatest ads, comedy toolbox, and 18 thought-starters that will help you write funny ads.
- [How to use my Creative Block SOS kit to get unstuck](https://www.unbore.com/how-to-use-my-creative-block-sos-kit-to-get-unstuck.md) - Pretty much all I know about my nemesis: creative block.
- [How to use ChatGPT to do copywriting research with these 44 prompts](https://www.unbore.com/how-to-use-chatgpt-to-do-copywriting-research-with-these-44-prompts.md) - Sure, ChatGPT isn't very creative. But it's a brilliant research assistant. Here are 44 research prompts I use every month.
- [How to run better briefing calls with my one-page template](https://www.unbore.com/how-to-run-better-briefing-calls-with-my-one-page-template.md) - All the questions I ask clients before I start working on a campaign.
- [How to define your brand voice using the 100 Characters exercise](https://www.unbore.com/how-to-define-your-brand-voice-using-the-100-characters-exercise.md) - Vikki Ross's technique for developing an engaging brand tone of voice, with and without AI.
- [How to write Silver Lining ads that flip a negative into a hook](https://www.unbore.com/how-to-write-silver-lining-ads-that-flip-a-negative-into-a-hook.md) - The technique I used to write the IKEA ads that got me my first internship.
- [How to create pattern-breaking LinkedIn ads](https://www.unbore.com/how-to-create-pattern-breaking-linkedin-ads.md) - My process for creating B2B ads that get noticed: Message → Image → Headline → Validation → Captions.
- [How to write headlines fast in five simple steps](https://www.unbore.com/how-to-write-headlines-fast-in-five-simple-steps.md) - If I had only one hour to come up with an ad, this is how I’d do it. Learn how to brainstorm creative headlines in five simple steps.
- [How to manipulate ad visuals with Photoshop AI](https://www.unbore.com/how-to-manipulate-ad-visuals-with-photoshop-ai.md) - I'm not a big fan of Adobe software, but Photoshop has three incredible AI features that I use all the time.
- [How I created and promoted my online course ($34k launch)](https://www.unbore.com/how-i-created-and-promoted-my-online-course-34k-launch.md) - A transparent review of the process, tools, and frameworks I used to create Boring Products, Fun Ads.
- [How to make side-by-side ads in 5 Minutes](https://www.unbore.com/how-to-make-side-by-side-ads-in-5-minutes.md) - Is it possible to create a fun ad in five minutes? Sure, if you're using the Side-by-Side recipe.
- [How to create ads people keep, not skip](https://www.unbore.com/how-to-create-ads-people-keep-not-skip.md) - How I create save-worthy ebook ads in three simple steps.
- [How to ask questions that lead to great ideas](https://www.unbore.com/how-to-ask-questions-that-lead-to-great-ideas.md) - My favorite agency self-promo ads and 10 questions to help you create similar ideas for your brand.
- [How to create captivating ad compositions](https://www.unbore.com/how-to-create-captivating-ad-compositions.md) - 16 techniques by the world's top ad photographer
- [How to develop good ad taste](https://www.unbore.com/how-to-develop-good-ad-taste.md) - In the AI age, good taste is more important than great prompts. Here's how to develop yours. Bonus: my fav ads.
- [How to use Range Ads to promote a few features at once](https://www.unbore.com/how-to-use-range-ads-to-promote-a-few-features-at-once.md) - Sometimes, showing a brand's full range of offerings can really pay off. Here are two ways I do it.
- [How to use “Pull Back & Reveal” to surprise your audience](https://www.unbore.com/how-to-use-pull-back-reveal-to-surprise-your-audience.md) - "Pull Back and Reveal" is a classic cinematic technique. Let’s use it to make some ads.
- [How to write creative headlines using Osborn’s Checklist](https://www.unbore.com/how-to-write-creative-headlines-using-osborns-checklist.md) - Today, I'll show you how Osborn's Checklist can be used to write headlines.
- [How to make creative B2B ads like IBM](https://www.unbore.com/how-to-make-creative-b2b-ads-like-ibm.md) - IBM's old ads are a masterclass in B2B advertising. Here are 9 principles I've learned from them.
- [How to make AI video ads without the cringe](https://www.unbore.com/how-to-make-ai-video-ads-without-the-cringe.md) - AI video can't replace real production yet. But here are three ways I'm already using it in my work.
- [How to turn clichés into catchy headlines](https://www.unbore.com/how-to-turn-cliches-into-catchy-headlines.md) - Let's write a DoorDash ad with a simple formula that copywriters love: "[cliché], but [twist]."
- [How to steal ad ideas like an artist](https://www.unbore.com/how-to-steal-ad-ideas-like-an-artist.md) - 3 rules for stealing ads while staying original and ethical.
- [How I run my creative workshops, step-by-step](https://www.unbore.com/how-i-run-my-creative-workshops-step-by-step.md) - Here's the framework I use in workshops to help tech companies generate new ideas every time.
- [How to turn comedy one-liners into ad copy](https://www.unbore.com/how-to-turn-comedy-one-liners-into-ad-copy.md) - If you wanna learn copywriting, don’t read ads – watch stand-up comedy.
- [How to announce new features so that people actually notice](https://www.unbore.com/how-to-announce-new-features-so-that-people-actually-notice.md) - I'm thrilled and honored to share this copywriting technique with you.
- [How to use literary devices to write sticky headlines](https://www.unbore.com/how-to-use-literary-devices-to-write-sticky-headlines.md) - I went through 300+ brand taglines. Most of them use one of these 24 rhetorical devices.
- [How I use AI deep research to make relatable ads](https://www.unbore.com/how-i-use-ai-deep-research-to-make-relatable-ads.md) - Chat GPT has some pretty clever features. Here's how I'd use them to make an ad for Frontify.
- [How to write understatement ads when everyone is overhyping](https://www.unbore.com/how-to-write-understatement-ads-when-everyone-is-overhyping.md) - If most ads are like overexcited golden retrievers, understatement ads are cats. Let's make some.
- [How to make legal loophole ads and turn restrictions into ideas](https://www.unbore.com/how-to-make-legal-loophole-ads-and-turn-restrictions-into-ideas.md) - Legal restrictions often kill good ads. But sometimes, they inspire genius ideas.
- [How to create typographic ads](https://www.unbore.com/how-to-create-typographic-ads.md) - Turn plain copy into expressive visuals. Typographic ads are the perfect mix of copy and design.
- [How to use square storming to come up with dozens of ideas](https://www.unbore.com/how-to-use-square-storming-to-come-up-with-dozens-of-ideas.md) - Coming up with new ads is hard but a technique I learned from Pablo Rochat makes it easier.
- [How to execute big ideas on a tiny production budget](https://www.unbore.com/how-to-execute-big-ideas-on-a-tiny-production-budget.md) - Making video ads doesn’t always mean spending $50k. Sometimes all you need is a tiny production.
- [How to write and produce realistic AI video ads that actually convert](https://www.unbore.com/how-to-write-and-produce-realistic-ai-video-ads-that-actually-convert.md) - I created an AI ad for HiBob. It brought in so many leads that we’re now turning it into a CTV ad.
- [How to avoid the boring screenshot trap when advertising tech products](https://www.unbore.com/how-to-avoid-the-boring-screenshot-trap-when-advertising-tech-products.md) - Making ads for tech products is hard because product screenshots are boring. Here's what Volkswagen did.
- [How I get clients as a freelance creative](https://www.unbore.com/how-i-get-clients-as-a-freelance-creative.md) - The freelance market is tough. Today, I'll share everything I've learned about finding clients.
- [How to use Nano Banana to make memorable ad visuals](https://www.unbore.com/how-to-use-nano-banana-to-make-memorable-ad-visuals.md) - Oh, Nano Banana. The greatest AI image tool. Here are 12 ways I use it to make ads: 01. Change Hairstyle Prompt: Mess up her hair so it looks like a full-on bad hair day: Uneven volume, frizzy strands, pieces sticking out in random directions and covering her face. 02. Expand Frame Prompt: Zoom out…

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