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# How to write question headlines that readers want to answer
- URL: https://www.unbore.com/how-to-write-question-headlines-that-readers-want-to-answer/
- Published: 2026-03-01T03:50:40.000Z
- Updated: 2026-03-06T15:18:20.000Z
- Description: Research shows that asking questions in a conversation makes you more likable. I think this goes for brands, too.
- Author: Shlomo Genchin
- Tags: Copywriting

Hey! It turns out you don’t need to say anything clever for people to like you – you just need to ask them more questions.[¹](https://www.hbs.edu/ris/Publication%20Files/Huang%20et%20al%202017%5F6945bc5e-3b3e-4c0a-addd-254c9e603c60.pdf?ref=unbore.com)​

And I think this goes for brands too. So, here are 10 types of questions I use in my ads:

## 1\. Challenge

Your customers are part of an exclusive club. Ask readers if they have what it takes to join.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379048590-fLpdCMNBxPoMUa4Qhw28sw.jpeg)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379048981-qJz48NtJUEawvhdeDyD6Gg.jpeg)

## 2\. Hypotheticals

Invite readers to imagine themselves in someone else’s shoes to explain the problem you’re solving.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379049491-iqnRfDC5eEwcfRFgqa4m4g.jpeg)

## 3\. Objections

What stops them from buying? Turn it into a headline, and then handle the objection in the copy.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379049924-aAT3YG8Uv2dRdmBeUWSDMx-768x576.jpeg)

## 4\. The concierge

Inspire and encourage the customer to explore your product.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379050329-i5xzjbeCGRAvdASNYajz93.jpeg)

## 5\. If X, then why Y?

Point out the things that just don’t make sense in your industry.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379050717-2jQDkwzNjkt5Wki5siax2N.jpeg)

## 6\. Shower thoughts

Look for insights – interesting observations hidden in plain sight.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379051228-2VQopQUcXVkC6ro726SCUK.jpeg)

## 7\. Warnings

Your reader is on the wrong path. Ask if they know, and then offer your product as the solution.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379051740-aNytM95m6vPqxfHwxVwEgF.jpeg)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379052132-5JbsuxY5x3aizZzp6HrGD8.jpeg)

## 8\. Promises

Want to brag but not too much? Disguise your promise as a question.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379052661-fpqH2Y1mv5AVPm9o1CssNR.jpeg)

## 9\. Pain points

Ask if they’re dealing with the problem you’re solving. Works best with an interesting visual. Otherwise, it can be boring.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379053108-cr9Ubp3TqUe7KUoXVCZhG8.jpeg)

## 10\. FAQs

Not all questions have to be witty. Sometimes, people just want to learn about your product/industry.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379053435-3S1E856PzfhwzJVmYEABk7.jpeg)

## Cheatsheet

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379053836-94XpiJ4jeTLPtWaPTYmGXe-724x1024.jpeg)

P.S. Want more inspiration? Here’s an album with [45+ question headlines.](https://photos.app.goo.gl/K5rvY8ZQEidzxEzk6?ref=unbore.com)