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# How to write headlines fast in five simple steps
- URL: https://www.unbore.com/how-to-write-headlines-fast-in-five-simple-steps/
- Published: 2026-03-01T00:41:24.000Z
- Updated: 2026-03-06T14:34:37.000Z
- Description: If I had only one hour to come up with an ad, this is how I’d do it. Learn how to brainstorm creative headlines in five simple steps.
- Author: Shlomo Genchin
- Tags: Copywriting

##   
1\. Find an Enemy

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/cup1-1.jpeg)

## 2\. Gather Intelligence

♻️ Paper cups contain plastic.

⌛ Every second, we use 20,000 disposable cups.

🌊 Coffee cup lids are made from single-use plastic, so they often end up in the ocean.

## 3\. Mind map

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/mindmap2-1.jpeg)

## 4\. Find Phrases

I search each keyword on the websites below to find expressions, lyrics, jokes, etc.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/spruce-1.jpg)

https://www.onelook.com/spruce – find phrases, quotes, lyrics, and jokes

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/dictionary3-1.jpeg)

https://idioms.thefreedictionary.com – find idioms and phrases.

## 5\. Connect

Facts + Phrases = Headlines 👇

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/line14-1.jpeg)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/line25-2.jpeg)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/line57-2.jpeg)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/line48-1.jpeg)