> ## Content Index
> Fetch the complete content index at: https://www.unbore.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# How to write funny headlines
- URL: https://www.unbore.com/how-to-write-funny-headlines/
- Published: 2026-04-23T14:38:21.000Z
- Updated: 2026-04-23T14:38:21.000Z
- Description: I read 500+ ad headlines to answer one question: what actually makes an ad funny?
- Author: Shlomo Genchin
- Tags: Copywriting

💌

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## tl;dr

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/10-Types-of-Copywriting-Humor--3-.png)

Want to print it? Download the [PDF cheat sheet here.](https://drive.google.com/drive/folders/1TYuRIAt7d0jOhQRjOyKRlFnxKNdrL10z?usp=sharing&ref=unbore.com)

---

## Hey!

I’m working on a new copywriting template library. 

Hundreds of headline examples, frameworks, and copy-paste prompts. 

Here’s a sneak peek:

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Promo.png)

👉 [Join the waitlist](https://www.unbore.com/copytemplates-waitlist/), get an early-bird discount

And while curating examples for this new tool, I noticed that most funny headlines use one of these 10 comedic devices:

## **Exaggeration**

Exaggerate the benefit so much that it becomes a problem.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Frame-2147203892.png)

Beauty salon

## **W**ordplay

Twist a common phrase to highlight two benefits at once.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Frame-2147203893.png)

 Eco cleaning products

## Dark Humor 

Break taboos to stand out as a brand.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Frame-2147203894.png)

## Irony

Give the wrong advice so they find the right answer.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Frame-2147203895.png)

## Inside Joke

Write a line that only your audience would understand.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Frame-2147203896.png)

## Self-Deprecation

Own your flaws, sound more human.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Frame-2147203897.png)

Cough syrup

## **O**bservational

Find the humor in everyday situations. (“Have you ever noticed?”)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Frame-2147203898.png)

## Paradox

Combine two opposite ideas into one line.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Frame-2147203899.png)

## Deadpan

The flatter the delivery, the funnier the line.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Frame-2147203900.png)

## Double Entendre

Use words with multiple meanings to draw attention, and then pitch your product.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/04/Frame-2147203901.png)

Job search site

## You made it! 🎉

P.S. Want to beta-test my new [copywriting template library](https://www.unbore.com/copytemplates-waitlist/)?   
Reply to this email :)

Talk soon,  
[Shlomo](https://www.linkedin.com/posts/shlomogenchin%5Ffor-this-weeks-newsletter-i-read-500-ad-activity-7451912632456032256-sVwr?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAC2vjtMB5a2fYnlvFYkMBWQ6SwoR7gICj0w)