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# How to write dozens of headlines per hour with Nelken’s Bucket Method
- URL: https://www.unbore.com/how-to-write-dozens-of-headlines-per-hour-with-nelkens-bucket-method/
- Published: 2026-04-08T14:37:28.000Z
- Updated: 2026-04-08T14:37:28.000Z
- Description: How to use Dan Nelken's headline writing technique.
- Author: Shlomo Genchin
- Tags: Copywriting

I wrote [50 headlines](https://www.linkedin.com/posts/shlomogenchin%5F50-headlines-challenge-remoteok-activity-7112356202461691905-222Y?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop) for Remote OK, a company that helps you find a remote job.

I used the *buckets technique* from Dan Nelken’s [​genius book​](https://www.nelkencreative.com/book/?ref=unbore.com).

Let’s break it down:

## 1\. Create buckets

Buckets are areas we want to explore. Anything that makes the product interesting.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379025268-jrpHh8vQ22gueJscAhc4Pg.webp)

## 2\. Fill the buckets

Under each bucket, I write insights – relatable truths that my audience would understand.

A few examples:

**No need to impress or be nice to colleagues**

- You can smell bad and nobody will know
- You don’t have to share your snacks
- You don’t need to make small talk

**Spend more time with loved ones**

- You won’t miss important family moments
- You can give your kids a good night’s kiss
- Your kids won’t become latchkey kids

**Be more productive**

- You’re less productive in an open space
- You can work when you’re most productive
- You will focus on work instead of office parties

**Annoying boss**

- You won’t smell your boss’s coffee breath
- Your boss won’t stand over your shoulder

**No commute**

- You will avoid traffic
- You’ll forget how to drive your car

**Flexibility**

- You can work in your bed
- You can become a digital nomad
- You can dress any way you like

And so on.

## 3\. Write headlines

Then, I turn my favorite insights into headlines.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379025594-34vzRFQkx2W3NVy7DGzgEX.jpeg)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379025913-w2p8J2nAuqFMZ1tUdSWipo.jpeg)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379026361-Frame-73.jpg)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379026705-8YrAXGdffeMzfSz7yDvFJu.jpeg)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379026981-oEc7WGenBTBa1dRLNKnmFt.jpeg)

## Save this for later:

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379027385-3LaHpJbbQKvjoyZ71a5iWp.jpeg)

> "Great headlines aren’t great sentences—they’re great ideas expressed in words."– Dan Nelken

To learn more about this technique, I recommend buying [Dan’s book](https://www.nelkencreative.com/book/?ref=unbore.com). 

Also, [follow him](https://www.linkedin.com/in/dannelken/?ref=unbore.com) and subscribe to [his newsletter](https://www.nelkencreative.com/?ref=unbore.com). He’s the best.

P.S. Check out more headlines I wrote using this technique: