> ## Content Index > Fetch the complete content index at: https://www.unbore.com/llms.txt > Use this file to discover other available public pages before exploring further. # How to write creative headlines with ChatGPT - URL: https://www.unbore.com/how-to-write-creative-headlines-with-chatgpt/ - Published: 2026-03-04T01:34:48.000Z - Updated: 2026-03-06T15:23:10.000Z - Description: Give me 7 minutes, and I'll show you how to turn AI into your creative partner instead of your opponent. - Author: Shlomo Genchin - Tags: Copywriting I wrote some Kindle ads using [ChatGPT](https://chat.openai.com/?ref=unbore.com). Here’s my process: ## Part I: Gain ### 1\. List features ![screen image of chatgpt](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1chat.jpg) ### 2\. Features ⇢ benefits **​**A feature means nothing if you can’t demonstrate it in a relatable situation. ![asking chagpt to explain benefits to a list of features](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/2chat.jpg) ### 3\. Write headlines **​**I like the one about taking many books on vacation, so I ask for some headlines. Most are boring, but one stands out: ![asking chatgpt for some ad headlines](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/3chat.jpg) ### 4\. Get creative **​**But that’s not enough. To make things interesting, I’ll use [Dan Nelken’s](https://ca.linkedin.com/in/dannelken?ref=unbore.com) “List & Twist” technique: Write a list of obvious things, and then add something surprising at the end to show the benefit. I start with the obvious part: a packing list for a short vacation. ![using chatgpt to generate a list](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/4chat-768x529.jpg) Then I add the surprising part: a huge library. ![using ai to generate a list of long novels](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/5chat-768x447.jpg) ChatGPT forgot "Harry Potter" ### 5\. Result **​**I combine the lists and use ChatGPT’s headline as my tagline. And remember the dictionary feature that ChatGPT mentioned earlier? Let’s throw that into the mix as well: ![combining a list with chatgpt's headlines as taglines](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/6chat.jpg) *Hey, are you still here? This was the warm-up.* *Now begins the fun part.* 😉 ## Part II: Pain **​**So I showed why having a Kindle is *good*. Now, I want to show why not having one is *bad*. ### 1\. Alternatives and disadvantages I want to understand those who don’t use a Kindle, what they do, and why these alternatives are awful. ![ai prompt: what are the alternatives to buying an ereader? use pullet points. give short and consice answer.](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/7chat.jpg) ![asking ai: list the disadvantages of each alternative. use bullet points.](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/8chat.jpg) Always turn features into benefits and alternatives into disadvantages. ### 2\. Find phrases ![ai prompt: give me five idioms related to reading and books.](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/9chat.jpg) Phrases, idioms, and quotes are the perfect wordsmithing material. ### 3\. Results **​**Disadvantages + Phrases = Kindle is the solution. ![amazon ereader vs books ad. It's hard to read between the lines when they're tiny.](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/chatkindle.jpg) ![read books you can't put down, not books you can't pick up](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/chatkindle2.jpg) ![don't judge a book by its cover, judge it by its weight](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/chatkindle3-1.jpg) ![reading is dreaming with your eyes open, reading with kindle is dreaming with your eyes safe](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/chatkindle4.jpg) *Cool. But what about all those stubborn people who know about Kindle, understand the benefits, but still insist on reading printed books? I don’t get them. But ChatGPT does. Read on.* ☺️ ## Part III: Objections ### 1\. Customer’s shoes ![asking chatgpt to be in the customer's shoes](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/part3customer.jpg) Got you. So it’s not about convenience. It’s about feelings. Let’s try a more emotional approach then. ### 2\. Higher cause ![asking chatgpt what is the impact of printed books on the environment](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/part3higher.jpg) ### 3\. Visual **​**Hmm… so people love the smell of old books, but old books end up in stinky landfills. That’s an interesting *conflict*. We need a visual. ![asking chatgpt to describe a photograph of a landfill with old books and trash](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/part3visual.jpg) I pasted the description into Dall-E (an AI image generator). ![screen image of chatgpt description into an ai photo generator, dall-e](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/part3visualdalle.jpg) ### 4\. Result **​**Customer objection + higher cause = conflict. A good story must have conflict. ![ad result: ahh, nothing like the smell of an old book](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/part3result.jpg) Well, maybe Amazon isn't the perfect brand for this, but it’s just an exercise. ## Bonus: Before and after We’re pretty much done, but here’s one last prompt that works every time: ### 1\. Inspiration ![asking chatgpt, what before and after comparison could underline kindle's benefit](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/bonus1.jpg) ### 2\. Rhyme ![asking chatgpt to write a rhymed poem](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/bonus2.jpg) ### 3\. Result ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/bonus3.jpg)