> ## Content Index > Fetch the complete content index at: https://www.unbore.com/llms.txt > Use this file to discover other available public pages before exploring further. # How to write comedy ads like Ryan Reynolds - URL: https://www.unbore.com/how-to-write-comedy-ads-like-ryan-reynolds/ - Published: 2026-03-01T03:46:29.000Z - Updated: 2026-03-06T15:18:21.000Z - Description: Reynolds's greatest ads, comedy toolbox, and 18 thought-starters that will help you write funny ads. - Author: Shlomo Genchin - Tags: Scripts & Video ##### **Today we’ll explore:** - Reynolds’s greatest ads - His comedy toolbox - 18 thought-starters that will help you write funny ads --- Edward de Bono said: *“Humor is probably the most significant characteristic of the human mind. Far more significant than reason. In fact, reason is actually a cheap commodity.”* In 2023, it’s truer than ever. ChatGPT might be smarter than us, but it’s less funny than an algebra book. You know who *is* funny? RR. Let’s break down his techniques: ## 1\. Surreal Create an illogical, absurd, or bizarre situation around your product. ![surreal ad, ryan reynolds jack in the box ad](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379054517-rr-1.webp) “When you’re busy at work, there’s simply no time for lunch – introducing: Shoulder Patties from Jack in the Box. Stylish in the morning, delicious in the afternoon!” [Watch the ad](https://youtu.be/Ei2cD61Je7A?t=162&ref=unbore.com). ## 2\. Prank Play a prank that will make your audience laugh. ![prank ad, ryan reynolds fake movie leak ad](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379055015-rr-2.jpg) The fake movie leak starts like a real movie, but then it’s just 90 minutes of Pikachu dancing. [Fake movie](https://www.youtube.com/watch?v=tAA%5FyWX8ycQ&ab%5Fchannel=InspectorPikachu&ref=unbore.com). ## 3\. Satire Use irony and exaggeration to expose and criticize your enemy. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379055371-rr-3.jpg) Satan works for Big Wireless, Mint Mobile’s enemy. [Full ad](https://www.youtube.com/watch?v=3B0OsoxoE1g&ab%5Fchannel=RyanReynolds&ref=unbore.com). ## 4\. Slapstick Create a physical (often painful – falling, slipping, crashing) situation that involves your product. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379055728-rr-4.jpg) Steve-O from Jackass eating the world’s hottest peppers while reading an ad for MNTN. [Watch the ad](https://www.youtube.com/watch?v=l5X7J6%5FrUJs&ref=unbore.com). ## 5\. Cringe Create an embarrassing or inappropriate situation around the product. ![cringe ads, ryan reynolds, kraft mac n cheese ad](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379056159-rr-5.jpg) Kraft’s unhinged brand ambassador. [Full ad](https://www.youtube.com/watch?v=XMdrHHh2aJc&ab%5Fchannel=RyanReynolds&ref=unbore.com). (Warning: explicit content) ## 6\. Parody Imitate or exaggerate the style of a particular artist, industry, or genre. ![parody ads, ryan reynolds making fun of cliche tenchology ads](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379056650-rr-6.jpg) A parody of cliché tech ads that promotes the collab between HP and Wrexham (Reynolds’s team). [Full ad](https://www.youtube.com/watch?v=2-uaEinsVlg&ab%5Fchannel=HP&ref=unbore.com). ## 7\. Observational Highlight the humor in everyday situations. 💡 Tip: Start writing your ideas with **‘Do you ever wonder why?’* or **‘Have you ever noticed?’* ![observational ads, ryan reynolds mint mobile ad](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379057165-rr-7.jpg) Opening the wrong file while sharing his screen in a Mint Mobile ad. [Full ad](https://www.youtube.com/watch?v=nvW5YS6iXPA&t=4s&ab%5Fchannel=RyanReynolds&ref=unbore.com). ## 8\. Wit Use wordplay, puns, and different [rhetorical devices.](https://shlomo.wpengine.com/?ref=unbore.com#25-literary-devices-that-make-ideas-stick/) ![wit ads, ryan reynolds linkedin ad](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379057573-rr-8.jpg) ​[Full Linkedin ad](https://youtu.be/v-S9QsMk%5FVw?ref=unbore.com). ## 9\. Self-Defeating Make fun of yourself or the brand you’re promoting. 💡 Ask: What is everyone thinking but no one is saying? ![self-defeating ads, ryan reynolds mint mobile ad](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379057868-rr-9.jpg) From Mint Mobile’s [acquisition announcement](https://www.linkedin.com/posts/vancityreynolds%5Fi-only-want-the-best-for-mint-mobile-customers-activity-7041757727009759232-PdIl?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop). ## 10\. Dark Humor Make fun of subjects that are typically considered serious or taboo. ![dark humor ads, ryan reynolds rom com ad](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379058289-rr-10.jpg) A RomCom about Satan’s new relationship with “2020.” [Watch it](https://www.youtube.com/watch?v=KABSYzPqTTg&ref=unbore.com). --- #### **Cheat sheet:** ![making a funny ad cheat sheet](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379058703-rr-11.webp)