> ## Content Index > Fetch the complete content index at: https://www.unbore.com/llms.txt > Use this file to discover other available public pages before exploring further. # How to write and produce realistic AI video ads that actually convert - URL: https://www.unbore.com/how-to-write-and-produce-realistic-ai-video-ads-that-actually-convert/ - Published: 2026-02-25T17:49:25.000Z - Updated: 2026-03-01T15:35:42.000Z - Description: I created an AI ad for HiBob. It brought in so many leads that we’re now turning it into a CTV ad. - Author: Shlomo Genchin - Tags: Scripts & Video I created [this AI ad](https://www.linkedin.com/posts/shlomogenchin%5Fa-new-ad-i-created-for-my-client-hibob-activity-7378415496028663808-IFsY?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAC2vjtMB5a2fYnlvFYkMBWQ6SwoR7gICj0w) for my client, HiBob. It brought in so many leads that we’re now turning it into a CTV ad. Here’s a breakdown of the process, prompts, and prices: --- ## Step 1: Inspiration 🛠️ TikTok (free) and [Perplexity](https://perplexity.ai/pro?referral%5Fcode=2ZNFBD8B&ref=unbore.com) ($20/mo) A few months ago, I saw a TikTok of a woman working on her laptop in the ocean. I wasn’t sure what I was going to do with it, but I knew it was a fantastic visual hook, so I created this little vision board: ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379325248-HiBob-AI-ad.png) Then, while doing research for HiBob’s payroll feature launch, I saw this Reddit comment. Something clicked. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379325733-HiBob-AI-ad-1.png) To find this testimonial, I used [Perplexity Labs](https://perplexity.ai/pro?referral%5Fcode=2ZNFBD8B&ref=unbore.com). Perplexity is literally the best thing that happened to my marketing research. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379326070-HiBob-AI-ad-7.png) 🤖 Try my prompt template: > Find real testimonials, reviews, or Reddit posts from \[user\] describing the challenges, frustrations, relatable situations, or pain points they experienced while \[user’s job\]. --- ## Step 2: Concept and Script 🛠️ChatGPT ($20/mo) and [my dear brain](https://thecreativemarketer.net/course/?ref=unbore.com) ($497) I pitched the concept to the client, like this: ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379326478-HiBob-AI-ad-6.png) And then, GPT helped me come up with more bizarre places where our character could work. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379326872-Group-35471.png) AI usually can’t create good concepts, but once I have one, it’s great for expanding it. --- ## Step 3: Visuals 🛠️ChatGPT, Gemini (free), and Seedream 4.0 (included in [Higgsfield.ai](https://goto.higgsfield.ai/s?ref=unbore.com), $29 /mo) Then I generated our character, Emma, in Gemini and kept changing her outfit and background. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379327272-HiBob-AI-process-4.png) The easiest way to maintain character consistency is to change one thing at a time. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379327755-HiBob-AI-process-2.png) It didn’t always work, of course. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379328231-HiBob-AI-process-3.png) An all-hands meeting. --- ## Step 4: Image Enhancement and Video 🛠️ [Enhancor](https://www.enhancor.ai/?ref=unbore.com) ($24/mo) I enhanced Emma’s skin texture and turned the images into videos. ![Untitled design.gif](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379328834-email.gif) Enhancor’s video model is less powerful than Runway, VEO, Sora etc. But it generates videos that feel more authentic, less AI-glossy. Note: When Enhancor failed, I also used Kling 2.1. --- ## Step 5: Voiceover 🛠️ [ElevenLabs](https://try.elevenlabs.io/6na1p85erh04?ref=unbore.com) (Free) I generated \~15 different hooks and versions, all on the free plan. Plus, ElevenLabs’s new model (v3) lets me “direct” characters. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379341260-Group-35475.png) --- ## Step 6: Editing, Music, and SFX 🛠️ CapCut ($10/mo) and AudioStock ($30/mo) Then, I reduced color saturation to make the videos look more natural. And finally, I added titles, voice-over, and music. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379341664-Group-35476.png)