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# How to use visual hook archetypes to stop the scroll
- URL: https://www.unbore.com/how-to-use-visual-hook-archetypes-to-stop-the-scroll/
- Published: 2026-03-09T02:35:29.000Z
- Updated: 2026-03-31T08:48:12.000Z
- Description: When I write an ad script, I spend 50% of my effort on the first three seconds. Today, I'll show you 24 visual hook examples from tech companies.
- Author: Shlomo Genchin
- Tags: Scripts & Video

When I write an ad script, I spend 50% of my effort on the first three seconds.

The hook.

Great ad hooks consist of two key elements:

- Sound: Voice over, dialogue, music, sound effects.
- Visual: Footage, video effects, and captions.

Today, I'll show you 24 visual hook examples from tech companies.

---

### Cheat Sheet (tl;dr)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/Visual-Hook-Examples-.gif)

---

Let's dive in.

## 1\. Setting

Pick an unexpected place or time.

![](https://embed.filekitcdn.com/e/qipYm8nwsqDjYWrjJfA1oU/4p8so56RsBpVUx1TK8TSLp/email)

## 2\. Scale

Make your subject tiny, huge, or multiplied.

![](https://embed.filekitcdn.com/e/qipYm8nwsqDjYWrjJfA1oU/jHgWyQ2HmA92SdA2x14ZK1/email)

## 3\. Familiarity

Use famous or nostalgic elements.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/Hook-Examples--1-.png)

## 4\. Object

Focus on a unique object or prop.

![](https://embed.filekitcdn.com/e/qipYm8nwsqDjYWrjJfA1oU/e1SDgeevAjU8z7zcBP8BWt/email)

## 5\. Character

Cast mascots or unique actors.

![](https://embed.filekitcdn.com/e/qipYm8nwsqDjYWrjJfA1oU/3t25mmLgBcKjJEeihaGd5E/email)

## 6\. Beauty

Show beautiful people, places, or designs.

![](https://embed.filekitcdn.com/e/qipYm8nwsqDjYWrjJfA1oU/6yT4soXv8X2CTmLWoosTjv/email)

## 7\. Motion

Add eye-catching motion or visual effects.

![](https://embed.filekitcdn.com/e/qipYm8nwsqDjYWrjJfA1oU/67tKYGDJzrtf7sLRNCJXey/email)

## 8\. Angle

Shoot from a unique angle or point of view.

![](https://embed.filekitcdn.com/e/qipYm8nwsqDjYWrjJfA1oU/dDraTsUi93v8hb5fsyg7AN)

---

## Want more inspiration?

- [Click here](https://shlomo-genchin.notion.site/visual-hook-library?ref=unbore.com) to see the ads from this collection in full.
- For more tech ads, I recommend this fantastic library by [Black Camel Agency](https://blackcamel.agency/b2b-video-ads-library/?ref=unbore.com).