> ## Content Index > Fetch the complete content index at: https://www.unbore.com/llms.txt > Use this file to discover other available public pages before exploring further. # How to use the Domino Effect to make fun ads - URL: https://www.unbore.com/how-to-use-the-domino-effect-to-turn-boring-features-into-fun-ads/ - Published: 2026-10-29T09:35:34.000Z - Updated: 2026-10-29T09:45:39.000Z - Description: I used Forrest Gump's storytelling technique to make ads - Author: Shlomo Genchin - Tags: Scripts & Video 💌 Got this email from a friend? [Subscribe here.](https://www.unbore.com/newsletter) Hey! When Forrest Gump got invited to the White House, he could drink as many Dr. Peppers as he wanted 😅 ![Forrest Gump: I must have drank me about 15 Dr. Peppers](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/10/Group-2147204157.png) So when he finally shook the President's hand, he had to pee soooo badly he could barely speak. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/10/image-2161.png) This storytelling technique is called the **Domino Effect**. One positive thing leads to another, and another, until it ends in a funny disaster. And creative marketers LOVE this technique. Here's an example: ![Bose noise-canceling headphones ad: a man rowing toward a waterfall](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/10/02-bose.png) Show what happens when people love your product **too* much. These noise-canceling headphones are great. But use them too much, and you might die. --- ![CTA Image](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/07/0716.gif) By the way, this newsletter is 100% free thanks to my online products: [Boring Products, Fun Ads](https://www.unbore.com/course): The complete course for creative B2B ads [CopyTemplates.com](http://copytemplates.com/?ref=unbore.com): A library of copywriting techniques and AI prompts --- So today, I'll show you how I used it for my client Monday Service, an IT ticketing platform by monday.com. ![Monday Service website](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/10/03-client.png) Let's dive in. --- ## Step 1: List the features Start with *what* you're selling, not *why* you're selling it. ![Monday Service product features](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/10/04-features.png) A lot of marketers say features don't matter. It's all about emotion. I disagree. B2B ads should be fun, but they should also tell you exactly why to buy. --- ## Step 2: Knock over the dominoes Pick a feature and ask: what's the craziest thing that could happen if someone loves it too much? The magic phrase is **"And because of that"** The more you repeat it, the better. ![Domino Effect: from feature to story](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/10/05-dominoes-because.png) And that's how a feature becomes a story people actually care about. So I pitched it to Monday Service exactly like this. They said yes đŸ•ē ![Ad concept storyboard: The IT Date](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/10/085.png) The storyboard But one thing was still missing: a good tagline. --- ## Step 3: Write a tagline When I write copy, I like to use a technique called: "First say it straight, then say it great." ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/10/088.png) It goes like this. First, write the message plain and simple. Then use a copy technique to make it memorable. ![Say it straight vs say it great: Framer and Wise](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/10/07-straight-great.png) There are dozens of writing techniques like this. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/10/Frame.png) But you don't have to memorize them all. Just use this prompt: ![Anatomy of a copywriting prompt](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/10/08-prompt.png) So I run the prompt, and get a bunch of lines. Some good, some not so much. But way better than the generic stuff AI spits out otherwise. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/10/097.png) And this one actually stood out: **Great for ticketing. Terrible for dating.** ![Headline results from the prompt](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/10/09-results-clean.png) I flipped it to open with the bad news and end on a good note. ![End screen: Terrible for dating. Perfect for ticketing.](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/10/10-end-screen-clean.png) ## Result [![The IT Date ad for Monday Service](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/10/the-it-date-hook.gif)](https://www.linkedin.com/feed/update/urn:li:activity:7515352358579580928/?ref=unbore.com) [Watch the full ad on LinkedIn](https://www.linkedin.com/feed/update/urn:li:activity:7515352358579580928/?ref=unbore.com) --- ## Recap ![Recap: the Domino Effect](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/10/11-recap-because.png) --- ## You made it! đŸĒŠ Want the copy-paste version of my copywriting prompt? Reply "prompt" and I'll send it :) Talk soon, [Shlomo](https://www.linkedin.com/in/shlomogenchin/?ref=unbore.com)