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# How to use Range Ads to promote a few features at once
- URL: https://www.unbore.com/how-to-use-range-ads-to-promote-a-few-features-at-once/
- Published: 2026-02-28T01:35:34.000Z
- Updated: 2026-03-01T15:32:49.000Z
- Description: Sometimes, showing a brand's full range of offerings can really pay off. Here are two ways I do it.
- Author: Shlomo Genchin
- Tags: Brainstorming

Usually, I try to focus my ads on a single product, feature, or benefit.

But The Advertising Concept Book made me realize that sometimes, showing the full range of a brand’s offerings can really pay off.

Here are some great examples:

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379158162-image-1.jpg)

Small captions: Diving Clubs / French Restaurants. Yellow Pages.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379158494-image-1-1.jpg)

Let’s try this technique with Salesforce.

## Step 1: Choose the Range

🧠

 Decide: What do you want to highlight?

I go to Salesforce’s website and see that they provide CRM (Customer Relationship Management) solutions for over 20+ industries.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379159052-image-1-2.jpg)

So, I use alliteration and write these lines:

- From Aviation to Agriculture: CRM solutions for 20+ Industries.
- From Healthcare to Hospitality: CRM solutions for 20+ Industries.

## Step 2: Visual Symbols

🔎

 Find images that represent the products, services, or solutions in your range.

I find these images:

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379159447-image-1-3.jpg)

## Step 3: Combine Them

There are two main ways to combine images:

I) Hybrid: Blend two images into one (e.g., left ad).

II) Collage: Combine two or more images into a single visual (e.g., right ad).

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379160001-image-1-4.jpg)

Left ads’s small copy: “The lowest call rates to Japan & Scotland.”

I want to try both:

### I) Hybrid

I open Adobe Firefly and ask for “A photo-realistic image of a flying cow with a propeller attached to its back.”

Then, I add my copy. Here’s my first ad:

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379160587-image-1-5.jpg)

### II) Collage

I use ChatGPT to generate an image of a Red Cross paramedic. Then I polish it a bit in Photoshop:

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379160925-image.gif)

And here’s my second ad:

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379168222-image-1-6.jpg)

## Cheat Sheet

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379168866-image-1-7.jpg)