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# How to use ChatGPT to do copywriting research with these 44 prompts
- URL: https://www.unbore.com/how-to-use-chatgpt-to-do-copywriting-research-with-these-44-prompts/
- Published: 2026-03-01T01:16:20.000Z
- Updated: 2026-03-06T12:16:35.000Z
- Description: Sure, ChatGPT isn't very creative. But it's a brilliant research assistant. Here are 44 research prompts I use every month.
- Author: Shlomo Genchin
- Tags: Copywriting

Yeah, ChatGPT isn’t very creative. But it’s a brilliant research assistant.  
Here are 44 research prompts I use every month:

## 🏛️ Basics

**1) Features and USPs**

```prompt
List ten features and unique selling points of [Product/Service].
```

**2) Benefits**

```prompt
Context: Here are the features of [Product/Service]:
[Insert here].
Task: List the benefits of each feature.
```

**3) Transformations**

```prompt
Context: These are the benefits of [Product/Service]:
[Insert here].
Task: For each benefit, give an example of a specific situation in which it improves the customer’s life.
```

**4) Before and after**

```prompt
Describe the before-and-after effects of using [Product/Subject].
```

**5) Challenges**

```prompt
What are the main challenges or “enemies” that [Product/Service] helps customers overcome?
```

**6) Competitors**

```prompt
Who are the main competitors of [Product/Service] in the market? Who are the main players in the [X] industry?
```

**7) Alternatives**

```prompt
What are the alternatives to [Product/Service]?
```

**8) Disadvantages**

```prompt
Here are the alternatives to [Product/Service]: [Insert here]. What are the disadvantages of each one of them?
```

**9) Cons of the product**

```prompt
What are some potential downsides or negatives of [Product/Service]?
```

## 🙍‍♂️ Customer

**1) Target audience**

```prompt
Describe the main target audience of [product/service].
```

**2) Channels**

```prompt
List ten places, online and offline, where the target audience of [product/service] is likely to spend their time.
```

**3) Voice of Customer**

```prompt
Find customer reviews and forum discussions about [Product/Service/subject]
(Note: browsing mode must be on).
```

**4) Inside jokes**

```prompt
What are some inside jokes or memes popular among [target audience]?
```

**5) Brand touchpoints**

```prompt
Can you provide a daily timeline for a typical [product/service] customer, highlighting the moments in the day they engage with [product/service] and any associated activities?
```

**6) Customer interview**

```prompt
Act as: [target persona]
Context: We are two old friends sitting in a bar. I will ask you questions, and you will respond openly and honestly.
First question: [e.g. “What is stopping you from buying the product?”]
```

---

## 👩‍💻 Strategy

**1) Clichés**

```prompt
What are some clichés often associated with [Product/Service/Industry/Subject]?
```

**2) Social issues**

```prompt
What social issues are connected or related to [Product/Service/Industry/Subject]?
```

**3) Tech trends**

```prompt
What are the latest technological trends that could help in promoting [Product/Service]?
```

**4) Cultural trends**

```prompt
What are the latest cultural trends that could help in promoting [Product/Service]?
```

**5) Nostalgia**

```prompt
What nostalgic memories are commonly associated with [Product/Subject]?
```

**6) Customer objections**

```prompt
What are common objections or criticisms related to the use of [Product/Subject]?
```

**7) Fun Facts/Today I learned**

```prompt
Find ten fun and fascinating facts about [Product/Subject]. Begin each fact with “TIL.” Provide URL sources.
```

**8) Statistics**

```prompt
Find ten important statistics or studies on [Product/Subject]. Provide URL sources.
```

**9) Movies and shows**

```prompt
List ten movies, shows, and documentaries related to [Product/Subject].
```

---

## 🛍️ Product/Brand/Industry

**1) Aesthetic Universe**

```prompt
Describe the aesthetic universe that encapsulates [Brand Name/Industry]. Consider its visual identity, color palette, typography, imagery, and overall design approach. How do these elements align with its values, mission, and target audience? What mood or atmosphere do they create? How do these elements differentiate it within its industry or market? Consider any cultural, historical, or thematic influences that shape its aesthetic. How does this aesthetic universe evolve or remain consistent across different platforms and over time?
```

**2) Brand personality**

```prompt
Imagine [Brand name] as a person. Describe their characteristics, personality traits, lifestyle, and values. Consider how [brand name]’s brand philosophy and design principles might translate into this person’s behavior, interests, and appearance.
```

**3) Myths**

```prompt
Are there any urban legends or myths about [Product/Subject] or its users?
```

**4) Overlooked wisdom**

```prompt
What are the obvious aspects of [Product/Subject] that we often overlook?
```

**5) Social Norms**

```prompt
What social norms exist around the usage of [Product/Subject]?
```

**6) Situations**

```prompt
In what circumstances or scenarios do people typically use [Product/Subject]?
```

**7) Users vs Non-users**

```prompt
How do non-users perceive those who use [Product/Subject], and vice versa?
```

**8) Rituals**

```prompt
Can you describe the common habits or rituals associated with [Product/Subject]?
```

**9) Brand history**

```prompt
Describe the current and previous marketing campaigns and slogans for [Product/Service].
```

**10) Unspoken truths**

```prompt
What does everyone know about [product/service/industry] but no one dares to say?
```

---

## ✍️ Words

**1) Mind Map**

```prompt
Create a mind map with [Product/Subject] as the central topic.
```

**2) Expand Mind Map**

```prompt
List 20 associations and words related to [Product/Subject].
```

**3) Phrases**

```prompt
List phrases related to [Product/Industry/Subject].
```

**4) Idioms**

```prompt
Provide 10 idioms related to [Product/Industry/Subject].
```

**5) Quotes**

```prompt
Find quotes related to [Product/Industry/Subject].
```

**6) Poems and songs**

```prompt
Find poems and lyrics related to [Product/Subject].
```

**7) Thesaurus**

```prompt
Context: You are a thesaurus.
Task: Find synonyms, antonyms, homophones, similar sounds, rhymes, and near rhymes for the word [insert word].
Delivery: Deliver your findings in a table.
```

**8) Puns**

```prompt
Create 10 puns related to [Product/Subject].
```

**9) Metaphors**

```prompt
Provide ten metaphors comparing [Product/Subject] to something entirely unrelated.
```

**10) Jokes**

```prompt
Act as a stand-up comedian.
Task: Use your wit, creativity, and observational skills to create a stand-up routine on [Brand/subject/industry].
Guidelines: Incorporate personal anecdotes and experiences. Make it relatable and engaging.
```

---

💡 **Pro tip 1:** To get even better results, add this to your prompts:

Act as: An award-winning creative strategist with 20 years of experience in marketing and advertising.

Task: \[Your prompt here\]  
​  

💡 **Pro tip 2:** Keep using your brain. It’s way more creative, empathetic, and profound than AI.

---

*Big thanks to Mattie Holtzberg, Alex Moscow, Oren Hadash, Alisa Siddiq, and the legendary Dan Nelken for their contributions.*

####