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# How to use AI research to come up with relatable ad headlines
- URL: https://www.unbore.com/how-to-use-ai-research-to-come-up-with-relatable-ad-headlines/
- Published: 2026-03-05T03:32:23.000Z
- Updated: 2026-03-06T15:25:45.000Z
- Description: A simple prompt that helps me find customer insights
- Author: Shlomo Genchin
- Tags: Copywriting

I was writing ads (just for practice) about how a bad mattress can ruin your sleep.  
*The problem?* I sleep pretty well. So I didn’t know what struggling with sleep really felt like.  
Usually, I’d search in forums or speak to a friend. **But this time, I asked AI.**

## The conversation

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/image.png)

## The results

**15 insights in 10 seconds.** Not bad. So I picked my favorites and wrote some headlines:

![#5 AI response was falling asleep at your desk, turned into an ad of a string of letters 'sleep in your bed, not on your keyboard'](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1-2.jpg)

![#2 tossing and turning until dawn, ad 'watching the sunrise, great if you spent the night twisting and shouting at a party, less great if you've spent it tossing and turning in your bed](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/2-1.jpg)

![#14 feeling like you're in a never-ending nightmare, ad 'the monster isn't under your bed, the monster is your bed'](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/3-1.jpg)

![#13 feeling frustrated, hopeless, and alone, ad 'sleep. over. a bad mattress can ruin a nice date'](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/4-1.jpg)

![#15 feeling like you're in a constant battle with sleep, ad 'legend says you can't sleep because you're awake in someone else's dream. reality says you've got a cheap mattress.'](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/5-1.jpg)

*AI can’t write your creative copy (yet), but it can be a great research assistant.*