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# How to sell weird creative ideas to C‑Level
- URL: https://www.unbore.com/how-to-sell-weird-creative-ideas-to-c-level/
- Published: 2026-03-06T14:12:47.000Z
- Updated: 2026-03-06T15:25:41.000Z
- Description: The 7-step framework I use to sell my weird ideas to clients.
- Author: Shlomo Genchin
- Tags: Career

Usually, fun ads don’t die because they underperform. They die because the CMO won’t even agree to test them.

So I use this presentation framework to convince executives to run my weird ads:

## ​1\. Cover (1 slide)

Campaign name, client logo, and date.

## 2\. User’s Pain Point (3 slides)

I like to start with: “You know, it’s just not fair.” Then, I explain what our persona is going through:

- Persona (Name, photo, and basic facts)
- Their Problem (The product should be the solution)
- Supporting Facts (Press articles, Tweets, Reddit comments that prove this pain is real)

## 3\. Agenda (1 Slide)

I show them what’s on the menu. Usually, it’s:

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/dgeTTJ5RMAhSon1ACUVgV8.webp)

## 4\. Concepts (4 slides per concept)

For each idea, I present:

- Concept name
- Human Insight: What makes these ads relatable?
- My ads (mocked up → I use [admockups.com](https://admockups.com/?ref=unbore.com))
- Ad Breakdown: I explain why I believe this concept is going to work
- Press mockups (Optional)

## 5\. Practical Stuff (3 slides)

Then, I go over:

- Budget & Resources: What we’ll need to make this campaign happen.
- Timeline
- Goals & KPIs: Long and short-term objectives.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/hUqU5wK1npNsrTsZaMuuAm.webp)

## 6\. Discussion (1 slide)

Next, I recap my ads and take questions. If everything goes well, they’ll pick their favorites, and we’ll move on. But if not…

## 7\. Handle Objections (\~5 slides)

In this part, I try to predict their objections and address them.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/35vt51YGf7CgCf5xcFopyw.webp)

And in my course, [Boring Products, Fun Ads](https://thecreativemarketer.net/course/?ref=unbore.com), you’ll get:

- My answers to the most common B2B client objections.
- A video where I walk you through my pitching process.
- My pitch deck template (Figma/Google Slides).

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/Sugarman-1050-1.png)

**And this framework works — ask the tech CEOs who worked with me** 

![Reviewer photo](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/f4CFW5WKk9ixZZSkz72JBD.webp) 

"He developed some of the **best ads we've ever run on LinkedIn!**" 

— Otto Hanson, CEO & Founder @ TermScout & Screens 

![Reviewer photo](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/image-481.jpg) 

"Shlomo’s creative ads **not only grab attention but also deliver results.**" 

— Avi Moskowitz, CEO & Co-founder @ PrettyDamnQuick 

![Reviewer photo](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/image-482.jpg) 

"He’s a wizard, a real pro with terrific know-how, superb execution skills and **a rare ability to zoom in on what works.**" 

— Uri Rivner, CEO & Co-Founder @ Refine Intelligence