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# How to make side-by-side ads in 5 Minutes
- URL: https://www.unbore.com/how-to-make-side-by-side-ads-in-5-minutes/
- Published: 2026-02-28T04:24:49.000Z
- Updated: 2026-03-01T15:32:19.000Z
- Description: Is it possible to create a fun ad in five minutes? Sure, if you're using the Side-by-Side recipe.
- Author: Shlomo Genchin
- Tags: Brainstorming

Is it possible to create a fun ad in five minutes?

Sure, if you’re using the Side-by-Side recipe.

Let’s try it with G2, the software review platform:

## 1\. Pain Point

First, I find a pain point that’ll make my readers feel seen. Demo disappointment sounds familiar.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379135436-oc1g9pjVUWdaiF17LkNizc.webp)

Prompt: “List 10 common pain points \[target audience\] deal with.”

## 2\. Pick a Comparison Framework

I analyzed dozens of side-by-side ads. Most follow the same 12 frameworks:

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379135860-7EpHbzLoVaKNQq5R4QkdE2.jpg)

Here are a few examples of these frameworks in action:

**Problem vs Solution**

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379136278-a9Uu9GjCNXEzp1MKFTvq6c.webp)

**Before and After**

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379136675-pJwdW2ndzNZPyLfmAADdEv.webp)

**Us vs Them**

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379137033-q69P2yXbZzpfgTL2UfoK1i.jpg)

I’ll go with **Expectations vs Reality:**

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379137526-cruBSe6srhYTRHhJLzuC2X.webp)

## 3\. Find an Analogy

Side-by-side ads rely on visuals, so I ask GPT:

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379137871-uoA3zpaH6orLXQmyTSGshq.webp)

Prompt: “Where do expectations and reality usually not line up in life?”

Each one of these can work, but I’ll go with food. I search “cooking fail” and find these bad boys:

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379138302-jabqiK5coQfCXhxiQP5QQc.webp)

Let’s try the Pizza:

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379138653-7hR4DkSbY2sNS2vDa8poSG.jpg)

## 4\. Add a Closing Line

A crystal-clear closing line makes your ad not only fun but also effective.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379139061-pM7eStZwDWZ2eHf3rk16TN.jpg)