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# How to flip phrases and get great headlines in five minutes
- URL: https://www.unbore.com/how-to-flip-phrases-and-get-great-headlines-in-five-minutes/
- Published: 2026-03-09T02:27:23.000Z
- Updated: 2026-03-12T07:26:36.000Z
- Description: Common phrases are the perfect material for copy. Here's how you can subvert expectations to grab attention quickly.
- Author: Shlomo Genchin
- Tags: Copywriting

Hey! This is a Flipped Phrase headline:

![](https://embed.filekitcdn.com/e/qipYm8nwsqDjYWrjJfA1oU/5yEX5k9cJ4gV8i1MJd5ohs/email)

And another one from an insurance company.

![](https://embed.filekitcdn.com/e/qipYm8nwsqDjYWrjJfA1oU/7VRyvfHHL11pfvNeDqRmnx)

See the pattern?

![](https://embed.filekitcdn.com/e/qipYm8nwsqDjYWrjJfA1oU/9snZtBR9WCpsQU1ZFr3cr4/email)

---

Let’s use this technique to write an ad for Sentry (software that helps devs find and fix bugs).

​

## **Step 1: Find phrases**

![](https://embed.filekitcdn.com/e/qipYm8nwsqDjYWrjJfA1oU/6Q6B53du6XFrHjkNhqkq3D)

The result should look something like this...

![](https://embed.filekitcdn.com/e/qipYm8nwsqDjYWrjJfA1oU/udYdvpvPmtjV9HjZdHhXBJ/email)

---

## **Step 2: Flip them**

I go over the phrases and try to flip just *one word* to its opposite.

![](https://embed.filekitcdn.com/e/qipYm8nwsqDjYWrjJfA1oU/k5m3wW9Fpr3M6gGzmWaEYv)

I'm not there yet, so I ask AI for help.

![](https://embed.filekitcdn.com/e/qipYm8nwsqDjYWrjJfA1oU/jKcdom2izS3RQq6JcSh9pW/email)

I actually like this one:

![](https://embed.filekitcdn.com/e/qipYm8nwsqDjYWrjJfA1oU/pnvdR31kqgR8yBEq1ApmHE/email)

The Silicon Valley cliché makes it more relevant to Sentry users.

---

## **Step 3: Connect to the product**

I add a CTA and a logo. Here's my result.

![](https://embed.filekitcdn.com/e/qipYm8nwsqDjYWrjJfA1oU/2JA9fBsYtPwkV1i6cZFBWL/email)

---

## **Bonus**

And one more, for practice.

![](https://embed.filekitcdn.com/e/qipYm8nwsqDjYWrjJfA1oU/tq5xFmUMjZkHR7yaKRyRvV/email)