> ## Content Index > Fetch the complete content index at: https://www.unbore.com/llms.txt > Use this file to discover other available public pages before exploring further. # How to execute big ideas on a tiny production budget - URL: https://www.unbore.com/how-to-execute-big-ideas-on-a-tiny-production-budget/ - Published: 2026-02-25T18:35:49.000Z - Updated: 2026-03-01T15:35:25.000Z - Description: Making video ads doesn’t always mean spending $50k. Sometimes all you need is a tiny production. - Author: Shlomo Genchin - Tags: Scripts & Video Making video ads doesn’t always mean spending $50k. Sometimes all you need is a tiny production. Here’s how I created four short video ads for my client, HiBob: ## 1\. Concepts I presented my ideas like this: ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379317475-email-4.jpg) 💡 Pro tip: Prepare 3-5 extra concepts. Let the client choose. ## 2\. Scripts Then I turned the chosen ideas into scripts: ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379317978-email-9b795198-f906-41d9-9d90-427fd6909166.jpg) ​[Read the full script and grab this template](https://docs.google.com/document/d/1%5F3AVsgqdmzymD00xJ1D7SwYXs-%5FtTMw158HTBmG8djU/edit?usp=sharing&ref=unbore.com)​ For the visual reference part, [Google’s Nano Banana](https://gemini.google.com/?ref=unbore.com) makes it easy to adjust facial expressions and change details: ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379318427-email-b1512e7c-3dd2-47f2-8baa-057af9c5a25a.jpg) 🤖 Prompt: “Make this person gasp with horror Also, if you’re stuck or on a tight deadline, you can ask GPT to turn your concept into a script. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379318801-weArUZBmB7ZK8LCvWGKdrJ.jpg) 🤖 **Prompt:** Turn this ad concept into a two-column script with “Visual” on the left and “Audio” on the right. ## 3\. Pre-Production While polishing the script, I started prepping the production. I focused on five things: ### I. Cast and Crew Tiny, as promised. - Two actors. - A videographer and editor. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379319341-email-61723c9e-7282-46b4-8f51-bbc5da19a4f7.jpg) **​*[Dani’s site](https://www.danifait.com/?ref=unbore.com) *|* [Tseily’s site](https://tseilyharel.com/?ref=unbore.com) ### II. Wardrobe I put together a wardrobe guide for the actors and asked them to bring their own outfits. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379319824-email-af8ac7bc-babc-4d6b-be4f-bab0f3ade211.jpg) (I learned this framework from my friend [Connor Lewis](https://www.linkedin.com/in/connor-lewis/?ref=unbore.com)) ### III. Locations We decided to shoot at HiBob’s office, so I took a tour and booked six spaces in advance. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379320201-email-9a0ff258-1141-42fd-b2d2-d84993d869cf.jpg) It’s amazing how many different spots you can find in a typical office. ### IV. Schedule The most time-consuming parts are changing outfits, moving locations, and adjusting light setups. So I planned the schedule and shot list to keep those to a minimum. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379320709-email-c7d82caf-3600-450b-b12c-17456d92c665.jpg) 💡 Pro tip: If you’re shooting at the office, pick a WFH day ### V. Gear and props I went through my scripts line by line and made a list of everything we’d need on set. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379321125-email-7075d53e-7fd7-4365-856d-452c86e106b2.jpg) Then I asked ChatGPT to do the same, just to make sure I didn’t miss anything. 🤖 **Prompt:** Read these ad scripts and create a full gear and prop checklist for the shoot. ​ • Break it down by department: camera, audio, lighting, grip, props, wardrobe, makeup, safety, paperwork. ​ • Include all small items people often forget (batteries, cables, gaffer tape, backups, cleaning kits, release forms, snacks, water, etc.). ​ • Add a scene-by-scene breakdown of what’s needed where. ​ • Flag critical items vs. nice-to-haves. ​ • Include duplicates/backups for anything that could fail. ​ \[Attach script PDF\] ## 4\. The Shoot The night before, I was ANXIOUS. “What if the actors don’t show up?” “What if my scripts are cringe?” “What if we forget to hit record?” ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379321569-email-8ff1705a-1833-43b1-b6c4-946b943dd340.gif) But I ended up having so much fun! Most of my work is just me and my laptop, so it felt awesome to move around and interact with people for a change 🥲 ## 5\. Editing My friend Tseily handled the editing, and I designed the graphics. We used Frame.io to collaborate and polish the videos. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379324306-email-4b46726f-04e5-46f9-b0e8-e1954bc564ea.jpg) And finally, after five revisions, the ads were ready: ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379324656-email-3d2a9174-fc81-4450-a9c1-3ce102baa69f.jpg) ​[Watch the ads here](https://drive.google.com/drive/folders/1Hu04cz3TK2UZaYqND5nQNBxORo2-mvB%5F?usp=sharing&ref=unbore.com)