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# How to define your brand voice using the 100 Characters exercise
- URL: https://www.unbore.com/how-to-define-your-brand-voice-using-the-100-characters-exercise/
- Published: 2026-03-01T01:05:56.000Z
- Updated: 2026-03-06T15:18:23.000Z
- Description: Vikki Ross's technique for developing an engaging brand tone of voice, with and without AI.
- Author: Shlomo Genchin
- Tags: Brainstorming

Vikki Ross’s technique for developing an engaging brand tone of voice, with and without AI.

## Characters > Guidelines

In [this](https://www.linkedin.com/pulse/bit-branding-vikki-ross/?trackingId=&ref=unbore.com) article, Vikki Ross gives a great tip for developing brand Tone of Voice guidelines:

“When we find or create a character – or use their founder (think Steve Jobs for Apple, Gabrielle Chanel for Chanel, and Richard Branson for Virgin) – to represent a brand, we find it easier to write with them in mind. We can imagine what they’d say, how they’d say it, and what words and phrases they’d use. All this helps define a brand, and differentiate one from another.”

## Brilliant, right?

Instead of only giving boring TOV guidelines like:

• Conversational: Relaxed, everyday language style that feels like a natural conversation.

• Witty: Capture the relatable aspects of life’s complexities without being judgmental.

• Authentic: Maintain a genuine emotional core, allowing for transitions from humor to more heartfelt moments.

• Fourth-Wall Breaking: Acknowledge the audience directly to add an extra layer of engagement.

You can simply say: write like Jim Halpert from The Office.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379064536-Screenshot-2023-11-27-at-13.13.20.jpg)

## And now with AI

It works with ChatGPT too. If you’re sick of its “Hello sir, I hope this email finds you well” tonality, simply add this snippet to your prompts:

\[Write like \[Character\]. Focus solely on his/her distinctive writing/talking style. Emphasize the unique elements of their writing/speaking, such as tone, complexity, formality. Avoid references to specific works, characters, or notable events associated with them.\]

## Cheat Sheet

And here are 100 different characters that you can use to define your writing tonality, sorted by brand archetypes.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379065031-Frame-104-2.png)

Click on the image to open the Google Doc (text) version